MIAMI, Florida – February 18, 2014 – (HISPANICIZE WIRE) – Cuban dissident blogger Yoani Sanchez and NPR’S Latino USA award-winning host Maria Hinojosa are headlining a Hispanicize 2014 Hispanic Journalist Showcase that this year focuses on media entrepreneurship.

“We’re delighted to honor two powerful Latina journalists like Yoani and Maria, twin pillars of a Hispanic journalist showcase that is itself empowering and innovative”

Sanchez, the acclaimed journalist who uses Twitter to fight the 54-year-old Castro dictatorship in Cuba, will join event co-chair Hinojosa as one of this year’s four Latinovator Award recipients. The Latinovator Awards recognize Latinos who have done something notable or remarkable.

(Hispanicize 2014, the annual Latino trends event, will take place April 1-4 in downtown Miami’s InterContinental Hotel; register here:

“Yoani’s story is inspiring and perfectly aligns with the values of Hispanic journalists and bloggers who – like her – cherish freedom of the press and democracy,” said Manny Ruiz, founder of the Hispanicize event. “We’re delighted to honor two powerful Latina journalists like Yoani and Maria, twin pillars of a Hispanic journalist showcase that is itself empowering and innovative.”

An Innovative Agenda for Hispanic Journalists

The Hispanic Journalist Showcase of Hispanicize 2014 consists of a multi-faceted platform that includes an innovative Media Entrepreneurship Boot Camp for Hispanic Journalists, an all-star cast of award-winning Hispanic journalist presenters and a Hispanic Student Journalist Project.

Media Entrepreneurship Boot Camp for Hispanic Journalists

Recognizing that journalists are facing industry-wide layoffs and furloughs, Hispanicize 2014 this year is launching a first ever Media Entrepreneurship for Hispanic Journalists Boot Camp. The free, full day boot camp for journalists, slated for Thursday, April 3rd, will be based on key chapters from Ruiz’s forthcoming book, “The Journalist’s Guide to Media Entrepreneurship.” The how-to book is based on Ruiz’s extensive experience as a former journalist and current media entrepreneur who in 2007 sold one of his media ventures for $5.5 million.

This year’s Hispanic Journalists Showcase will also feature a special session to release the results of a national study about Hispanic journalists’ beliefs about their careers, tech and social media conducted by California State University Fullerton, the National Association of Hispanic Journalists (NAHJ), Hispanicize Wire and Florida International University. A separate session will also examine The State of Hispanic Print.

Google and YouTube will also play leading roles in facilitating several sessions devoted to helping Hispanic journalists and bloggers master Google Tools, SEO and YouTube. Additional social media training sessions will help journalists with topics like social media video reporting and how to extend the social media reach of your stories.

(View the Hispanicize 2014 Preview Video here:

An All Star Cast of Hispanic Journalists

This year’s roster of journalism showcase speakers includes top reporters, commentators, researchers and leaders. Among the this year’s Hispanic Journalist Showcase speakers are: Hugo Balta, President of the National Association of Hispanic Journalists; Myrka Dellanos, Anchor, Noticiero Estrella TV con Myrka Dellanos; Nick Valencia, CNN National Reporter and President of NAHJ Atlanta; Mindy Marques, Executive Editor of The Miami Herald; Johanna Torres, Editor in Chief, CafeMom’s MamásLatinas; ‎Inez Gonzalez, Director, Latino Communications Initiative at California State University, Fullerton; Professor Federico Subervi, Kent State University; Claudia Solis and Mary Aviles, Editorial Directors of; Francisco Cortes, Vice President, Fox News Latino, Univision America national radio talk show host Fernando Espuelas; serial entrepreneur, author and former columnist Kathy Cano-Murillo of Crafty Chica; Nationally syndicated columnist Ruben Navarrette; Veronica Villafañe, publisher of and former national president of the NAHJ; and Adrian Carrasquillo, Breaking News Reporter of Buzzfeed, among many others.

Hispanic Journalist Showcase Schedule

Below is day-by-day schedule of the Hispanic Journalist Showcase portion of the event. Note that this schedule is subject to change. (To view the constantly updated schedule, download the Hispanicize 2014 event app on iTunes, Android, BlackBerry)

Monday, March 31

— “Half-Day Social Media Training Workshop for Spanish-language Journalists” (in partnership with Florida Association of Hispanic Journalists)

Tuesday, April 1

— “The 2014 State of Hispanic Journalists Report: Survey Results Reveal Hispanic Journalists’ Beliefs about Their Careers, Tech and Social Media”

Wednesday, April 2

— “Latinovator Award: Maria Hinojosa” (lunch session)

Thursday, April 3

— “Media Entrepreneurship for Hispanic Journalists Boot Camp” (9 to 5 p.m.)

— “Google Tools for Bloggers and Journalists”

— “Latinovator Award: Yoani Sanchez” (lunch session)

Friday, April 4

— “Expanding the Social Media Reach of Your Stories”

— “The State of Hispanic Print”

— “Visual Reporting Best Practices for Web Video and Photography”

— “SEO for Latino Bloggers and Journalists”

Hispanic Student Journalist Project: Conducted in partnership with Cal State Fullerton and Florida International University, this project consists of empowering college and high school journalism students from across the country to produce stories and interviews directly from Hispanicize 2014 for the and platforms. Most of the students will not only cover the event for the microsite but will also be paired with media outlets to be editorial, video and/or photo stringers for them at the event.

VIP Journalist Credentials and Special Rates: Hispanic journalists will full VIP access to all facets of Hispanicize 2014. Credentialed, working media will be given complimentary tickets. Full time journalists who wish to attend for strictly professional development reasons and not to cover the event will get a special journalist rate of $225. Media business executives do not qualify for the special journalist rates.

Sponsorship and Registration Information

As of today, announced sponsors include: 3M, Toyota, Google, Sherwin-Williams, Crest, Burson-Marsteller, Transitions, Fox News Latino, Vme, The Axis Agency, Sensis Agency, Textter and many more brands who will shortly be disclosed. Media partners include Being Latino, NPR’S Latino USA, Latin Heat, Media Moves, El Sol Newspaper and PRODU.

Sponsorship information is available by contacting [email protected] or calling 203.364.4779. To reserve a hotel room visit:

About Hispanicize 2014

Now in its fifth year, Hispanicize 2014 ( (#Hispz14) is the iconic, largest annual event for Latino trendsetters and newsmakers in social media, journalism, advertising, PR, technology, film and music.

Co-chaired by award winning journalist Maria Hinojosa of NPR’s Latino USA and Patricia Pineda, Group Vice President of the Hispanic Business Strategy Group of Toyota Motor North America, Hispanicize 2014 is expected to gather more than 1,700 of the nation’s most influential Latino professionals from the industries of blogging, journalism, technology, music, marketing, film and business over four full days. Featuring U.S. Hispanic thought leaders and celebrities, the 5th anniversary edition of Hispanicize will be taking place at the InterContinental Miami hotel with several offsite events at major cultural venues.

The event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos in the U.S. and/or Puerto Rico.

Hispanicize 2014, a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize and the Public Relations Society of America (PRSA), will be held at the InterContinental Miami hotel, April 1-4, 2014 in downtown Miami.