MIAMI, FL – March 19, 2015 – (HISPANICIZE WIRE) – Miami was buzzing this week with industry talk with the Hispanicize conference in town and the celebration of the local ADDY Awards. Miami-based multicultural agency, Alma, made a big showing at both events in addition to announcing new partnerships with Bud Light, Simple Mobile and American Cancer Society.

The annual Hispanicize conference is in its sixth year, hosting over 2100 Latino marketing and media agencies, bloggers, social influencers, and journalists. The conference’s awards show, Tecla, recognizes the best digital work in the Hispanic market, with Alma winning “Best Latino Brand Facebook Page” for McDonald’s Latino and “Best Agency Doing Hispanic Social Media.”

Alma also broke its own record at the local ADDY Awards, taking home 64 Gold and Silver prizes (Alma held the record with 63 awards last year). Among the winners were projects for McDonald’s, State Farm, AARP and Ad Council, Goodyear, Tobacco Free Florida, Rosetta Stone and Clorox Greenworks. Alma was also honored with 4 Best of Category awards for Rosetta Stone “Catapult” in Elements of Advertising, Best of Publication and Best in Out Of Home for Greenworks “Species”, and Best of Radio and Television for McDonald’s “First Customer”

“We are humbled by the overwhelming support and recognition we’ve received so far this year,” stated Alma’s President and Chief Creative Officer Luis Miguel Messianu. “And we’re lucky to have a very hard-working team and fantastic brands to partner with, so it’s a great feeling to see our efforts rewarded.” Earlier this year, Alma was also named Ad Age’s “Multicultural Agency of the Year” for two consecutive years. To discover Alma’s work, visit and follow social media accounts @AlmaAgency.

About Alma
Founded in 1994, Alma is today the 7th largest Hispanic Agency (based on Ad Age’s Hispanic Fact Pack.) Advertising Age named Alma the 2014 & 2015 Multicultural Agency of the Year and included the agency on its “A-List” in 2012 and 2010. In 2013, President and Chief Creative Officer Luis Miguel Messianu was named Diversity Trendsetter at the AAF Diversity Achievement Awards. The agency has won top industry awards including: Cannes Lions, Effies, Clios, D&AD, FIAP, Art Director’s Club and El Sol. Long-standing clients include McDonald’s, State Farm, Clorox, Tobacco Free Florida, and Anheuser Busch, among others. For more information, visit