DAVOS, SWITZERLAND — January 24,2020 — (HISPANICIZE WIRE) — The We Are All Human Foundation reports 150 signatories to the Hispanic Promise at Davos, a corporate pledge launched during the World Economic Forum Annual Meeting in Davos 2019, which calls to hire, promote, retain and celebrate U.S. Hispanics as employees, customers, and citizens. 

To date, 150 companies have signed on to the ‘Promise’, encompassing all industries and sectors in the U.S. Among these, 18 are Fortune-500 companies, including Aflac, AT&T, Bank of America, Boston Scientific, Bristol-Myers Squibb, Colgate-Palmolive, Eli Lilly, Emerson, Estée Lauder, HP, iHeartMedia, Microsoft, NRG, Pepsico, Qualcomm, Stanley Black & Decker, Tech Data, and Yum! Brands.

“We are inspired and optimistic by the support expressed in Corporate America towards the U.S. Hispanic community through the Hispanic Promise,” said Claudia Romo Edelman, founder of the We Are All Human Foundation. “We are at a critical point in history – politically, economically, and socially – where the global business community is beginning to grasp how important U.S. Hispanics are for their success. However, we, along with more than 20 Hispanic organizations backing the Hispanic Promise, are looking at how we can continue the momentum created by this initiative in order to keep advancing the Hispanic agenda.”

Building on the milestones already achieved, and looking towards the future, ‘The Hispanic Promise’ will release its first report at the end this year to measure the impact of the commitment made by the signatories and begin discussions on future goals for the initiative.

As part of its efforts to continue elevating the U.S. Hispanic conversation at a global level, the We Are All Human Foundation co-hosted a panel discussion at the World Economic Forum with the Hispanic Association on Corporate Responsibility (HACR), titled “U.S. Hispanics as a Pivotal Component of your Globalization Strategy.” Claudia Romo Edelman reported the progress of the Hispanic Promise since its launch last year and led the panel, with the participation of Cid Wilson, President & CEO, HACR, Brian Sikes, Corporate Senior Vice President, Cargill Protein & Salt, and David Kenny, Chief Executive Officer & Chief Diversity Officer, Nielsen. The panel was moderated by Alan Murray, President & CEO, Fortune

“We know that in business, what gets measured is what gets done,” said Sikes, “and, supporting our Latino communities is the right thing to do. At Cargill, the Hispanic Promise reflects who we are today and who we want to be in the future — an inclusive workplace with opportunities for people from all backgrounds to grow and become leaders. Diversity and inclusion are non-negotiable for us, just like our commitment to safety.”

In addition, the We Are All Human Foundation hosted a delegation of five Hispanic leaders, as part of its efforts to increase the representation of this cohort at high-level events and consolidate a strong Hispanic voice on the world stage. Members of the delegation included:

    • Miguel Alemany, Chair of the Board, Society of Hispanic Professional Engineers (SHPE)
    • Jesse Martinez, Founder, Latino Startup Alliance
    • Marty Martinez, Founder & CEO, Social Revolt Agency
    • Dr. Robert Rodriguez, President, DRR Advisors
    • Raquel Tamez, CEO, Society of Hispanic Professional Engineers (SHPE)

U.S. Hispanics currently account for 18 percent of the U.S. population — more than 55 million people. In addition, they will account for $1.7 trillion of U.S. purchasing power by 2020, and their contribution to the annual U.S. GDP has been estimated to be $2.13 trillion, the equivalent of the seventh-largest economy in the world, according to a recent report by the Latino Donor-Collaborative.

In the era of big data, accurate data is more critical than ever as a way to understand the truth about the U.S. Hispanic market. Our clients are using this data to uncover new revenue opportunities and inform business decisions. It’s also a powerful way to ensure we are creating products that are representative of the Hispanic consumer and engage our Hispanic associates when they see that our products and policies reflect our commitment to their community, they know that we care,” said David Kenny, Chief Executive Officer and Chief Diversity Officer of Nielsen. 

About ‘The Hispanic Promise’

The Hispanic Promise‘ asks and encourages signatories to “commit to creating inclusive [workplace] environments” and “to take positive actions to hire, promote, retain, and celebrate Hispanics as employees, customers, and citizens.” The commitment also calls on businesses to promote “employee engagement, mentorship programs, employee or business resource groups, talent advancement,” and “inclusive” company cultures, “where employees feel they belong, are valued, and have a voice.”

‘The Hispanic Promise’ is backed by more than 20 Hispanic associations in the United States, including the Hispanic Association of Corporate Responsibility, U.S. Hispanic Chamber of Commerce, and Hispanic C-Suite Corporate Council. 

About We Are All Human

The We Are All Human Foundation is a registered 501(c)3 non-profit devoted to equity, diversity and inclusion. Made up of an experienced group of marketers and sustainability activists with backgrounds from the United Nations, global affairs, media, and the corporate world, our team is committed to making change through collective action. Our purpose is to maximize the volume of diverse voices, facilitate action-oriented conversations with input from all stakeholders, research the gaps for areas of continuous improvement and support the creation of inclusive environments.

“We know the world is diverse, but we need inclusion to create equity.”

For more information, visit www.WeAreAllHuman.org.