NEW YORK, NY – August 15, 2018 – (HISPANICIZE WIRE) – After years of clunky tech and many brand experiments, mixed reality is finally ready to make its disruptive mark in the marketing industry and the implications of this fast-coming revolution will be profound.

In anticipation of the marketing industry’s first Mixed Reality Marketing Summit in New York Nov. 5th, The VR/AR Association and Mixed Reality Ventures are organizing a free webinar for brands, agencies, marketers and media companies on August 22 at 1 p.m. EST.  REGISTER here  www.thevrara.com/webinars.

The 45-minute online event will cover:

— Why VR, AR, and MR are here to stay

— The VR/AR trends and innovations that indicates 2018 is the turning point year when mixed reality marketing begins to scale

— How mixed reality disrupts the way brands, agencies and media companies must approach storytelling and how it compares/contrasts with current digital tactics

— 6 questions you must ask before you create visual storytelling with mixed reality

The webinar, hosted by Cathy Hackl of Mixed Reality Ventures,  will feature Tim Greenberg, Chief Community Officer at the World Surf League and John Zuur Platten, former creative director of Niantic’s Pokemon Go! discussing the state of these emerging channels and show how brands can ease the transition of their communication strategies to accommodate these exciting technologies.

Sign up for this special webinar and learn how to bring VR/AR marketing to life.  Click  here to register now.

About The VR/AR Association
The VR/AR Association (The VRARA) is an international organization designed to foster collaboration between innovative companies and people in the virtual reality and augmented reality ecosystem that accelerates growth, fosters research and education, helps develop industry standards, connects member organizations and promotes the services of member companies.

About Mixed Reality Ventures
Mixed Reality Ventures, LLC (MRV) is the holding company for the Mixed Reality Marketing Summits and an early stage fund for mixed reality platforms targeting Latin America, the Iberian Peninsula, and developing markets. MRV’s founders are Fernando Anzures, founder of Latin America’s premier marketing conference EXMA, Manny Ruiz, founder of the iconic U.S. Hispanic Market event Hispanicize, Cathy Hackl, one of the immersive industry’s top women.  MRV is based in Miami with affiliate offices in Mexico City and Atlanta.

MRMS Sponsorship Information
To inquire about sponsoring or exhibiting at the event, please email [email protected]