MIAMI, FL – November 1, 2016 – (HISPANICIZE WIRE) – In anticipation of the most ambitious Latin music showcase in the history of the Hispanicize event, Hispanicize Media Group announced today that it has renewed its major music and entertainment alliance with Spanish Broadcasting System (SBS) (Nasdaq: SBSA) and its digital streaming and entertainment service LaMusica.

Presented by Prudential Financial, Hispanicize 2017 (, the largest annual gathering of Latino trendsetters and newsmakers in the nation, will take place in Miami April 3-6, 2017.

“SBS and LaMusica will play instrumental roles in creatively and organically infusing music throughout what is poised to be the most exciting Hispanicize Music Showcase we’ve ever executed,” said Manny Ruiz, founder and CEO of the Hispanicize Media Group that owns the Hispanicize event. “Our dynamic partnership with SBS/LaMusica is a huge win for the Latin music industry, for artists, sponsors and for event attendees.”

“Our collaboration with Hispanicize allows us a unique opportunity to create a bridge connecting artists, brands, and influencers,” commented Carolina Santamarina, Senior Vice-President, Spanish Broadcasting System / Portafolio. “LaMusica is a powerful music and entertainment app in the Hispanic landscape, and is designed to serve as the conduit for all unique branded entertainment. We want to create a symbiotic relationship with one common denominator – music.”

“Partnering with SBS/LaMusica solidifies our commitment to bringing our attendees the latest and greatest of the Latin music industry to our event,” said Katherine Johnson-Gunn, Music Director & Co-Founder of Hispanicize Media Group. “With SBS/LaMusica, we’ll be bringing the most talked about Latin artists of the year, rising stars, and top music industry execs, for performances, panel discussions and more.”

Scope of the Alliance

As part of the alliance, SBS/LaMusica will produce extensive coverage for the event before and during Hispanicize 2017 and will also be the lead partner of the Hispanicize Music Lounge that will spotlight Latin music artists showcasing their latest works. SBS will also co-present the official concert of the 3rd annual Tecla Awards that will once again feature a major A-list artist.

Additionally, SBS/LaMusica will also curate sessions featuring major music artists and topics that most impact the Latin music industry. Leading personalities, DJs and executives from SBS’ national network will also participate in some of these important sessions and programs of the event.

As part of its expanded partnership with Hispanicize, SBS will be showcasing the latest features of its ground-breaking LaMusica app. The latest version of LaMusica builds on its immersive mobile radio and music offering, with bi-cultural/bi-lingual, short-form vertical video content highlighting the world of Latin music, entertainment and pop-culture, created specifically by and for Hispanic millennials. (Click here to view the LaMusica Sizzle Reel)

Hispanicize 2017 Week will feature more than 200+ speakers in 100+ sessions, workshops, fireside chats and keynotes. Hispanicize 2017 also includes the 2nd annual DiMe Summit, the 4th annual Positive Impact Awards gala and the 3rd annual Tecla Awards. See the official preview video of Hispanicize 2017 here: (See the Hispanicize 2016 recap video here:

To purchase a pass to attend the event REGISTER HERE. To reserve a hotel room visit

Sponsors to Date and Sponsorship Opportunities Available

Sponsorship information is available by contacting [email protected] or calling 203.364.4779.

In addition to Prudential Financial and SBS/LaMusica, as of today, announced sponsors also include: Toyota, Kelley Blue Book, State Farm, República and Sensis.

Additional media partners include: the National Association of Hispanic Journalists, The Latino Startup Alliance, Black Tech Week, Hispanicize Wire, PRODU, El Sentinel, Hispanic PR Blog, the Hispanic Public Relations Association, Media Moves, iBlog Magazine and Digital Trends en Español.

About The Hispanicize Event
Now in its 8th year, Hispanicize 2017 Week ( (#Hispz17) is the iconic, largest annual event for Latino trendsetters and newsmakers in digital content creation, journalism, marketing, entertainment and tech entrepreneurship.

Hispanicize 2017 is expected to gather more than 3,000 of the nation’s most influential Latino professionals from the industries of digital content creation, journalism, music, marketing, film and business over four days. The event will take place in downtown Miami’s JW Marriott Marquis Hotel, April 3-6, 2017.

The Hispanicize event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books, music and more targeting Latinos in the U.S. and/or Puerto Rico.

The Hispanicize event is owned and operated by Hispanicize Media Group, LLC, the parent company of DiMe Media, Hispanic Kitchen and the Hispanic PR Blog.

The Hispanicize Event can be found on Facebook, Instagram (@HispanicizeEvent) and Twitter (@Hispanicize).

About Spanish Broadcasting System
Spanish Broadcasting System, Inc. is a leading Hispanic media company that owns and operates 17 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Spanish Tropical, Regional Mexican, Spanish Adult Contemporary, Top 40 and Latin Rhythmic format genres. SBS also operates AIRE Radio Networks, a national radio platform which creates, distributes and markets leading Spanish-language radio programming to over 100 affiliated stations reaching 90% of the U.S. Hispanic audience. SBS also owns MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events and owns multiple bilingual websites, including, an online destination and mobile app providing content related to Latin music, entertainment, news and culture. For more information, visit us online at

About Portafolio
SBS Portafolio is a content development division designed to create or expand brand strategies utilizing all SBS assets including Digital, TV, Radio, Social Media and live experiences. SBS Portafolio aligns brands with original content, leveraging artists, influencers, and activations tied to unique consumer experiences. Portafolio develops integrated marketing campaigns tied to client objectives that will effectively and successfully translate across all SBS platforms to result in vertical engagement.

About LaMusica
LaMusica’s most recent app update now includes a wealth of video content accessed through a new landing page with a video carrousel enabling users to preview the latest content, which is updated more than ten times a day. The new shows are comprised of “snackable” segments that range from 30 to 90 seconds, allowing users to instantly access the latest entertainment news while on-the-go. The programs include countdown of the day’s music happenings, celebrity gossip, artist profiles, game shows and more. Additionally, a dedicated Video section includes trending videos with the most shares on LaMusica, and an archive of previously released vignettes.

In addition to the new video feature, users can continue to live stream all of SBS’ radio stations and create their own unique radio experience with access to over 200 curated playlists based on genre, mood, activity, DJs and influencers. Users also have the ability to further personalize their radio experience with the “My Radio” feature, while accessing the app’s catalogue of over 23 million songs.

The free app is available for download for iPhones via the iTunes App store and for Android via the Google Play store. Users will be able to enjoy LaMusica with either an English or Spanish-language interface. More information about the LaMusica app and its many features can be found on