The Latino community will smile a little brighter as Colgate® Optic White® Joins Hispanicize Los Angeles for its ‘Hispanic Heritage’ Edition this October
— The new partnership will bring Top Latina Beauty Influencer Laura Sanchez to host a Meet & Greet with attendees and fans on Friday, Oct. 12th —
LOS ANGELES, CA – October 8, 2018 – (HISPANICIZE WIRE) – Hispanicize, the largest annual gathering for Latinx trendsetters and influencers in digital content creation, journalism, marketing, entertainment, tech and entrepreneurship, today unveiled news of an exclusive partnership that supports oral health and bright, white smiles among the Latino community coming to the Hispanic Heritage Month edition of Hispanicize slated for Oct. 11-13th at Century City’s Intercontinental Hotel. (For tickets register here!)
The Colgate® Optic White® footprint at Hispanicize LA will specifically support the second annual “Brands Love Content Creators Speed Dating” session scheduled for Friday morning, October 12th that will provide creators with unprecedented networking opportunities. Since a healthy smile is always important to fostering a good first impression, the brand wants to give content creators a product with whitening that works and support the aspirations of those who are seeking to expand their business partnerships. Additionally, on the same day, event attendees will be treated to a Meet & Greet opportunity with top Latina beauty influencer Laura Sanchez who boasts an audience of 1 million+ fans on Instagram alone.
“We’re thrilled to be participating in this year’s Hispanicize LA event and further engage with the LatinX trendsetters and influencers throughout the weekend,” said Bill Van Graaf, Vice President and General Manager, North America Oral Care Marketing at Colgate-Palmolive. “We can’t wait to show attendees the science behind what makes a Sonrisa Colgate.”
Hispanicize organizers are excited to present this new brand partnership at the LA event during Hispanic Heritage month as oral health disparities are profound in the United States. According to the Centers for Disease Control, despite major improvements in oral health for the population as a whole, oral health disparities exist for many racial and ethnic groups, by socioeconomic status, gender, age and geographic location.
‘We are honored to announce this partnership as we close out Hispanic Heritage Month discussing topics of vital importance to our shared Latinx community,” said Cristy Clavijo-Kish, Managing Director of Partnerships, Hispanicize Event. Our goal is to constantly challenge ourselves to present Hispanicize as a forum for discussion of issues facing our community. This year oral health joins financial literacy, political climate, female empowerment, entertainment, technology and entrepreneurial education among the topics and themes being tackled at Hispanicize in 2018.”
The Hispanicize LA agenda aims to empower creators to recognize their worth, offer tips into how to best approach brands, how to produce viral content, and how to scale their business. The event program starts on Thursday October 11th with influencer pre-treats including excursions, lunches, dinners, music performances and more. The educational and overall event agenda launches on Friday, October 12th through Saturday, October 13th with not-to-miss experiences throughout the two days.
(See the Hispanicize LA 2017 recap video HERE)
Now in its 9th year, Hispanicize 2018 (http://www.HispanicizeEvent.com) (#HispzLA) is the largest annual event for Latino trendsetters and newsmakers in digital content creation, journalism, marketing, entertainment and tech entrepreneurship. The events held in Miami (Spring) and Los Angeles (Fall) are a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books, music and more targeting Latinos in the U.S. and/or Puerto Rico.
The Hispanic Heritage Month edition in LA, presented by Prudential, is expected to attract more than 700 attendees with a combination of industry professionals, senior-level college students and for the first time Latino consumers on Saturday when the agenda is opened for popular influencer Meet & Greets.
The Hispanicize event is owned and operated by HMG, a multi-platform media company for multicultural Millennials and Generation Z.
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom’s of Maine, Sanex, Ajax, Axion, Fabuloso, Soupline, and Suavitel, as well as Hill’s Science Diet, Hill’s Prescription Diet and Hill’s Ideal Balance. For more information about Colgate’s global business, visit the Company’s web site at colgatepalmolive.com. To learn more about Colgate’s global oral health education program, Bright Smiles, Bright Futures™, please visit colgatebsbf.com.