Austin, TX – May 30, 2014 – (HISPANICIZE WIRE) – The Austin Advertising Federation is hosting the 2014 Hispanic Marketing Symposium (HMS) on Wednesday, June 4, 2014, from noon to 7:00 p.m. and will bring together experts and thought-leaders in the Hispanic advertising and marketing industries. The event will be held at the Austin American Statesman located at 305 S. Congress Ave., Austin, Texas, 78704.

The half-day event will showcase strategies, case studies and trends and provide insights on how organizations, businesses and corporations can connect with Latinos, one of the fastest growing populations in Texas, currently at 38% and growing. The event and theme “Running the Game” will showcase successes in the Latino marketplace with a focus on entertainment, business, marketing, food, music and culture.

“Each year the Austin Ad Fed is proud to present the Hispanic Marketing Symposium. This year’s half-day event is aptly titled, ‘Running the Game’. Particularly in the state of Texas, it is crucial for businesses and corporations to connect with Latinos. And for the second year, Mando Rayo + Collective is producing a very dynamic symposium,” says Austin Ad Federation President, Cynthia McGuineas.

The lineup includes industry experts, creatives and thought-leaders that will showcase their vision and present and provide inspiring “TEDTalk” style sessions as well as panel discussions.

Key Sessions include:

My Way: From Pedro Herrera to Chingo Bling
Chingo Bling

Whose DREAM is it anyway?
Christian Filli, LatinWorks

The CulturEdge Countdown Clock
Adrienne Pulido, EthniFacts

Viewing The World from a Different Angle
Marco Torres, Marco from Houston

How I invited Myself to the Mesa of Big Media
Marisa Trevino, LatinaLista

The Question of Cumbia: Culture vs. Commodity
Orion Garcia and Juan Camilo Agudelo, Peligrosa Collective

Serving a Changing Austin
Steve Dorsey, Josefina Villicaña Casati & Ann Poe, Austin American Statesman/Austin360

What will happen when abuelita is gone? The wonderful journey of the Nueva Latina to keep her culture alive in the US.
Luciana Gomez and Dannely Flores Kramer, Dieste

Latinos in Health: New ways to engage Latinos in healthy living
Molly Costigan, The Happy Kitchen/La Cocina Alegre® & Carmen Llanes-Pulido, Marathon Kids

Blogueras Latinas & The Importance of their Voice
Paulina Artieda, Sara Ines Calderon & Rocio Chavez

How Gibson Changed the Game
Liz Arreaga, Mercury Mambo and Robert Treviño, Gibson Guitars

New this year at #HMSTexas is the pop-up agency; a “hackathon-style” pop-up agency where a select group of creatives will come together to work with nonprofits providing support with their creative needs to help them reach Latino audiences. Nonprofits will walk away with brand messaging, creative direction, a logo, flyer or an infographic. Guest judges will then select the top three creative pieces that will then be showcased at the close of the event.

Tickets are $75 for Austin Ad Fed members, $100 for non-members and $50 for students.

The agenda includes: registration from noon – 1:00pm, sessions and workshops from 1:00 p.m. – 5:00 p.m. and an after-party from 5:00 p.m. to 7:00 p.m.

For more information on the Hispanic Marketing Symposium, go to: To register for the Hispanic Marketing Symposium, go to:

Presenting sponsors include: the Austin American-Statesman and Austin360 #Austin360app. Additional sponsors include: Univision, St. David’s Foundation, LatinWorks, KLRU TV, Austin PBS, Dieste, GivingCity Austin, Greater Austin Hispanic Chamber of Commerce and the University of Texas at Austin Division of Diversity & Community Engagement