CHICAGO, IL – April 18, 2018 – (GLOBE NEWSWIRE – HISPANICIZE WIRE) — The Hispanic Association on Corporate Responsibility has discovered that only 4% of top executives in corporations in the United States are Latinos. “Furthermore, only 18% of Latinos in the country hold managerial or professional positions,” states the new book, Auténtico: The Definitive Guide to Latino Career Success (printed in English).

Andrés Tapia and Dr. Robert Rodríguez, the book’s authors, point out that while Latin influence is growing in politics, music and entertainment, this Latinization is absent from the corporate world, which cannot and must not miss the opportunity to include the population group that forms country’s largest minority.

To share their views and highlight some of the themes of the book, the authors are launching a new series of videos that seek to promote the value of inclusion and diversity, with advice, points of view and anecdotes about the development of Auténtico. The aim is to create dialogs between business leaders, human resources managers and Latino professionals about how to put this philosophy of inclusion into practice.

“Latinos are achieving success in the professional sphere when they are given the opportunity to reach their full potential,” says co-author Andrés Tapia, senior partner at the global leadership and talent consulting firm Korn Ferry and executive strategist for diversity. With that, he introduces the first video which highlights the value of having a diversified workforce, one where the cultural identity of each individual is not only respected, but celebrated as a source of impact.

“Being Latino is a source of strength and serves as a positive attribute insofar as it is advanced by the corporate classes,” says Dr. Robert Rodríguez, co-author of the book and founder and president of the consulting firm DRR Advisors, which specializes in the advancement of Latino talent.

The guidelines shared in the video are based on an investigative project that includes in-depth interviews with twenty Latinos and Latinas in executive posts, five focus groups of mid-career professionals from all over the country, and a survey with more than 300 participants.

“Corporations that fail to attract and promote Hispanic leaders will eventually suffer from a lack of talent and crucial business prospects,” claim Tapia and Rodríguez.

A video accompanying this announcement is available at: