About Us

Headquartered in Miami, with a satellite location in Los Angeles, Hispanicize Wire is an innovative and economical press release wire service platform tailored to serve small businesses, non-profit organizations, brands and marketing agencies. Hispanicize Wire offers comprehensive national, state and city-specific distributions to U.S. Hispanic/Puerto Rico media and bloggers. Our newswire platform features a wide range of budget-friendly multimedia capabilities and online guaranteed placements that are priced at a fraction of what traditional wire services cost.

Hispanicize Wire is 100% Latinx owned and operated. Led by an experienced and respected team, the company was founded by accomplished Latinx entrepreneurs that built and sold the industry’s first Hispanic press release wire service to British media conglomerate United Business Media in 2008. In addition, they are also the original founding partners of Hispanicize Media Group, that included the iconic annual Hispanicize Event for Latino trendsetters, leading multicultural influencer network DiMe Media (formerly Latina Mom Bloggers), Hispanic Kitchen and the Hispanic PR Blog, which was sold to John Leguizamo’s NGL Collective in 2019. This core team includes wire and Hispanicize alumni as Bill Gato, Manny Ruiz, Cristy Clavijo-Kish and Katherine Johnson.

Manny Ruiz, Co-Founder Manny is the co-founder of Hispanicize Wire and the CEO of NostalgiaCon, a retro pop culture conventions and media company that is considered the “Comic-Con of Decades”.

Before launching NostalgiaCon, Manny honed his event production skills by founding and leading the iconic Hispanicize Event that over the course of nine years has become known as the “SXSW” of the U.S. Latino community. He oversaw the expansion to Hispanicize Media Group that included the creation of DiMe Media, a leading multicultural influencer network, and spearheaded the acquisition of the No. 1 Latino digital food platform, Hispanic Kitchen.

Prior to Hispanicize, Manny was the CEO and Co-Founder of HispaniMark, the parent company of Hispanic PR Wire, Hispanic Digital Network, and LatinClips.  A serial entrepreneur, Manny’s leadership guided these companies until 2007, when he and his partners sold them to the publicly-traded company United Business Media, who at the time owned PR Newswire.
Manny is frequently featured in national media outlets to discuss U.S. Hispanic marketing trends, business, entertainment and pop culture trends. He has been featured in a variety of national, local and trade media outlets including Despierta America, CNN, CNN en Español, USA Today, NPR, The Miami Herald, The Los Angeles Times, and more.

bill-gato-hispanicize-wireBill Gato, Co-Founder & Chief Executive Officer Bill Gato is an experienced Hispanic digital marketing and public relations expert, an online publishing entrepreneur and a former Miami Herald journalist. He is a passionate believer in the underutilized potential of public relations as a branding medium. Prior to joining Hispanicize Wire, Bill was president and co-founder of Hispanic Digital Network (HDN), the nation’s largest Internet advertising and hosting network of U.S. Hispanic newspapers, magazines, radio stations and portals. He was responsible for growing HDN’s national online advertising revenues, guiding its strategic vision and establishing its digital advertising operations. PR Newswire acquired HDN and its sister companies, Hispanic PR Wire and LatinClips, in 2008. Before HDN and PR Newswire, Bill worked for eight years as a Creative Director at Spanish Broadcasting System (SBS), one of the leading national radio networks, where he won several South Florida A.I.R. (Achievement in Radio) Awards. He  began his career as a writer and radio columnist for The Miami Herald.

Katherine Johnson, Partner kat Katherine is the senior partner of Media Alliances for Hispanicize Wire and a senior partner in the annual Hispanicize event and the Hispanic PR Blog, which she co-publishes. Prior to joining the Hispanicize team, Katherine held positions with Fleishman-Hillard and Newlink Group working with beauty brands, LATAM clients and handling crisis communications. Previously, Katherine was a producer for the PBS show, Nightly Business Report. Katherine started her career in communications as the media relations manager at Hispanic PR Wire and became the managing editor of the Hispanic PR Monitor, before the company was sold to PR Newswire in 2008. Born in Lima, Peru but raised in the US since she was five, her passion for community building, storytelling and the Latino culture drives her innovative approach to social networking both on and offline.

Cristy Clavijo-Kish, PartnerClavijo-Kish Vertical_edited Cristy is an entrepreneur and award-winning marketing, media and communications practitioner with more than 15 years experience and specialization in Hispanic and multicultural community initiatives. Cristy is also a founding partner of Hispanicize Media Group. She brings her expertise in entrepreneurship, marketing and business to help drive new services and support for bloggers and online media, while creating unique social media engagement programs for brands and organizations. Prior to joining the Hispanicize team, Cristy led PR Newswire’s Multicultural Markets division as senior vice president, a role she was appointed to following the 2008 PR Newswire acquisition of Hispanic PR Wire, LatinClips and Hispanic Digital Network- all companies that she co-founded and spearheaded. She also helped found the Hispanic marketing practice at global agency Porter Novelli. She is also the founder and publisher Los Tweens & Teens, a bilingual blog and community resource site engaging multicultural parents and kids from ages 7-12 which she launched in 2011. A New Jersey native of Cuban decent, Cristy is an active Girl Scout Troop leader and volunteers with other community organizations, speaks nationally at conferences.