San Diego Welcomes Prudential and DiMe Media’s #WomenInspired Workshops
— Event Focuses on Small Businesses, Finance, Entrepreneurship, Latina and African American Influencers —
SAN DIEGO, CA – September 21, 2016 – (HISPANICIZE WIRE) – In its third installment, Prudential and DiMe Media’s ‘Women Inspired’ workshop series is making its way to the Grant Hotel in San Diego on Thursday, September 22, 2016. These workshops are designed as a tool to empower and prepare multicultural women entrepreneurs for career and financial success.
Best-selling author, financial coach, and transformational speaker Patrice Washington will be joining the workshop to engage with and advise participants in reaching their entrepreneurial and financial goals.
“Following the success of our previous workshops in Houston and Chicago, we are very excited to bring ‘Women Inspired’ to the West Coast, the hub of Latina entrepreneurship,” said Dorinda Walker, Vice President of Consumer Strategy & Key Initiatives, Multicultural Marketing, Prudential’s U.S. Businesses. “By connecting multicultural women who are paving their paths to entrepreneurial success, we are encouraging an interchange of knowledge and experience, motivating attendees to learn from one another’s challenges and growths in order to make sound business and financial decisions.”
This exclusive gathering will serve as a platform for some of of California’s leading Latina digital influencers to share their journey in learning how to monetize their expertise, and essentially starting their own small businesses. The intimate living room set-up will provide influencers a chance to take turns answering questions posed by moderators and sharing insight, journeys, wisdom, experiences, financial planning and more.
Launched earlier this year at the Hispanicize event in Miami, the national tour is inspired by the number of Latina and African-American women who work full time to support their families and follow their entrepreneurial dreams.
‘We’re honored to coordinate the “Women Inspired” program nationally with Prudential to facilitate this important dialog among our influencer network so their messages help share knowledge and engage their digital audiences to plan for the next level in long-term savings and financial investment,” said Cristy Clavijo-Kish, Chief Development Officer for Hispanicize Media Group and DiMe Media Network.
The Prudential ‘Women Inspired’ campaign has videos and resources available online for everyone to access: http://bit.ly/28NNiRi. Join the conversation any time via hashtag #WomenInspired, and encourage other women to take control of their financial futures in all aspects of their lives.
Prudential Financial, Inc. (NYSE: PRU), a financial services leader with more than $1 trillion of assets under management as of March 31, 2016, has operations in the United States, Asia, Europe and Latin America. Prudential’s diverse and talented employees are committed to helping individual and institutional customers grow and protect their wealth through a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds and investment management. In the U.S., Prudential’s iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. For more information, please visit www.news.prudential.com.
About DiMe Media
DiMe Media (formerly Latina Mom Bloggers) is a national network of Latina and Latino digital content creators on YouTube, Instagram, Vine, blogs, Facebook and new live-sharing platforms that develop made-to-measure and culturally relevant campaigns that engage today’s multifaceted U.S. Hispanic consumers. The network boasts a solid concentration of leading Latina Mom influencers who share their daily experience raising bilingual, bicultural families in the US. In addition to their influencer network, DiMe produces a national one-day confab for content creators within the annual Hispanicize event called the ¡DiMe! Summit.
DiMe (which translates to “Tell Me”) supports brands in connecting with more than 1,000 carefully vetted Latina and Latino content creators with branded marketing opportunities that produce results-driven programs including brand ambassadorships, branded content development, product reviews, in-market influencer-brand events, Twitter Parties, Instagram sweepstakes, Facebook chats, online media interviews and other custom-built programs.
The company is part of the corporate umbrella group that includes the annual Hispanicize Event, Hispanicize Wire and the Hispanic PR Blog. DiMe’s client roster includes Fortune 500 brands such as Procter & Gamble, Disney Junior, Unilever, Coca-Cola, NFL, Discovery Networks and the Allstate Foundation among others.
About Hispanicize Media Group
Hispanicize Media Group, LLC (HMG) works with leading brands and advertisers to navigate the rapidly evolving, trillion dollar U.S. Hispanic market by offering branded media opportunities, brand integrations, digital marketing campaigns and social influencer management through its on and offline platforms that include the annual Hispanicize event, DiMe Media and Hispanic Kitchen.
HMG’s award-winning management team is credited with pioneering the U.S. Hispanic social media industry and creating culturally resonating and engaging content for today’s Latino consumers. The DiMe Media Network division works with more than 1,000 Latino and multicultural influencers on branded content programs including highly engaged social media stars such as Miami’s favorite sons Los Pichy Boys and LA-based super Latina beauty/fashion influencer Styled by Ale. HMG is headquartered in Miami with offices in New York, Los Angeles and Atlanta.