LOS ANGELES, California — February 11, 2014 – (HISPANICIZE WIRE) – In the epicenter of Latino culinary innovation and traditional home cooks, Sabor Latino, a food industry trade show, will showcase products and services from this growing food and beverage sector on May 13 and 14, 2014, at the Pasadena Convention Center in the Los Angeles market. The trade show and symposium will provide a marketplace for grocers, restaurateurs, schools, hotels, hospitals, foodservice, and food and beverage professionals to engage with suppliers and manufacturers of Latino food products and services. From what’s trending to the authentic and healthy, the show will feature an exhibit floor, workshops, cooking demonstrations, and a symposium.

“Latino food has grown well beyond its traditional consumer base and is expanding.”

“Latino food is hot, popular and changing the way we eat,” says Lilly Rocha, Sabor Latino Producer. “From a bit of chile heat, to a slice of tropical fruit, or even ancient grains that many are newly discovering, today’s menus and dishes are filled with ingredients from Mexico, the Caribbean, Central and South America,” adds Rocha. “Latino food has grown well beyond its traditional consumer base and is expanding. At Sabor Latino we will bring together suppliers and buyers to do business, and also discuss the future of this dynamic food and beverage industry.”

“We want to provide a place where the industry players, whether new, growing or established can engage and begin and refresh relationships,” says Oralia Michel, Sabor Latino Co-producer. “This industry plays one of the most important roles in what we bring into our kitchens and feed our families. We want to provide a place where the members of this important industry will do business, and also inspire each other to innovate solutions to the challenges that lie ahead for the food industry and the consumer,” adds Michel.

With the tagline, “El Show Que Vale la Pena,” ‘The Show That Matters’, Sabor Latino aims to be the trade show that brings together authenticity and innovation to promote a successful industry where consumer health matters. Sabor Latino is produced and owned by two Latina businesswomen committed to the sustainable growth of the food industry and the well-being of the Latino community.

For further information on exhibiting, sponsorships, speaking opportunities, and registration, please contact: Lilly Rocha at 925-212-4016, [email protected], or visit: http://www.saborlatinofoodshow.com.

About Sabor Latino:
Sabor Latino is a production by Lilly Rocha and Oralia Michel, with a combined experience of over 35 years in trade shows, expos and the Hispanic market. Rocha is a Certified Meeting Professional (CMP) and received the prestigious Certification in Meeting Management (CMM) in 2011. Rocha has over 17 years of experience in planning events and trade shows with clients from all over the world. Rocha is well versed in the language of national and global event management. Clients range from start-ups to well-known industry giants as well as corporate organizations and associations. Michel is an award-winning Hispanic market expert and social entrepreneur. She is a Hispanic market trailblazer whose experience includes working with top food industry events including: Expo Comida Latina, International Food and Merchandise Expo, International Cuisine Pavilion at the National Restaurant Association Show, Expo Mexico Emprende, as well as trade shows in Mexico, the U.S. and Latin America. Michel also holds the distinction of having founded, owned and operated the first, and longest running, Latina independently owned, public relations agency in the nation for over twenty years.