BOSTON, MA – February 6, 2015 – (HISPANICIZE WIRE) – FitzGerald & Company, a multi-cultural firm specializing in the practice of immigration, criminal, and personal injury law in Boston, Massachusetts, announced this week that they are rolling out a new brand and visual identity for 2015, including an updated logo, which will symbolize the credo and governing principles of the well-known and reputable law firm.

“We have a working philosophy and guiding principles that are at the heart of everything we do, and we wanted our logo to represent them”

“We have a working philosophy and guiding principles that are at the heart of everything we do, and we wanted our logo to represent them,” said Immigration, Criminal and Personal Injury Attorney Desmond P. FitzGerald.

The new brand, FitzGerald Law Company, draws on the legacy of our name, but identifies better the type of company we are and it will match our longstanding Web Site: The new logo employs the same colors, but specifies the areas of practice of the firm. Including the keywords “Immigration, Criminal, and Personal Injury” with orange bars separating them, each keyword representing a distinct yet at times interdependent and interconnected areas of expertise.

Probably the most exiting change is the graphic element of the logo, which is a harmonious circle that emulates people from around the globe holding hands together with a message of union, interdependence, solidarity, service and support. It also conveys the message of being in touch and having good communication, which in turns breeds Trust. The circle also tries to give the impression of a Round table of discussion and negotiation. “We are strong litigators, but before we take a case to court we will always try to negotiate and conciliate differences to see if we can resolve a matter quickly and more cost effectively for our clients (going to court is expensive and should be the last resort),” added FitzGerald.

The logo also represents collaboration and teamwork for having expertise in the law is just part of the equation of success in a legal process. “Working as a team with the client, helps us understand his needs better and create more suitable solutions for our client’s particular needs. In the same way, working internally as a team within our firm, ensures that we explore creative alternatives, serve the clients faster and more effectively, while at the same time feeling supported and valued by the people we work with” said Gloria Lara, Executive Director at FitzGerald and Company.

To summarize, these are the messages represented in FitzGerald and Company’s new logo:

— Globalism, interdependence and interconnection

— Collaboration and teamwork

— Unity, family, friendship

— Conference, Conciliation and Negotiation

— Service/Support/Helpfulness

— Approachability/Friendliness

— Communication and Trust

Learn why we created a new brand name and logo:


Information on U.S. Citizenship and Naturalization

Newsletter on U.S. Immigration

About Desmond P. FitzGerald:
Attorney Desmond P. FitzGerald is the Principal and Managing Director of FitzGerald & Company, LLC in Boston, MA. He is a criminal and immigration litigator and has successfully litigated hundreds of immigration cases in Federal court. He has more than 20 decisions published and many of them have created precedent. Attorney FitzGerald is admitted by the Bar to practice law in MA, NH, FL, and Washington D.C. and he is an active member of the American Immigration Lawyers Association (AILA) and the National Association of Criminal Defense Lawyers (NACDL).For more information visit: and