DALLAS, TX – July 16, 2013 – (HISPANICIZE WIRE) – Independent Dallas-based agency, iNSPIRE! has announced the hire of Rafael Ramirez as Chief Creative Officer. Rafael, an industry veteran, joins the firm from Conill Saatchi & Saatchi Miami, where he led the creative team as Vice President, Creative Director responsible for the agency’s roster of creative for Pampers, Crest, Tide, Aflac, Abbott, among others.

“It’s an exciting time for the agency as we expand our existing client relationships and build new ones with the caliber of creative that Rafa brings to their brands”

“Bringing on Rafa means that we are truly building the next generation of total Hispanic marketing regardless of language,” said Lonnie Limon, President of iNSPIRE! “It’s an exciting time for the agency as we expand our existing client relationships and build new ones with the caliber of creative that Rafa brings to their brands.”

Rafael joins the firm as Partner & Chief Creative Officer to lead iNSPIRE!’s creative department and help guide overall agency creative direction. He has over 20 years of experience in the advertising industry, having built award-winning creative with agencies including Leo Burnett, McCann Erickson, and Publicis Sanchez & Levitan. Rafael has an impressive historical client roster creatively stewarding such brands as Kellogg’s, Coca-Cola, Citibank, Colgate, Sony, Hewlett-Packard, McDonald’s, Nestlé, Safeway, Time Warner, JCP and P&G. His work has been recognized at several local and international creative awards shows, including CLIO, FIAP, New York Festivals, Cannes, Effies, ADDY’s, WAVE, Mercury Awards and Festival of Media, among others.

“I’m truly excited to join the iNSPIRE! team in expanding our collective industry footprint,” said Rafa Ramirez, Chief Creative Officer & Partner at iNSPIRE!. “The growing agency has much to be proud of in such a short time and even more to do, given the opportunities coming our way.”

iNSPIRE! was recently named Tecate Light’s and Indio’s English language agency of record and carries strategic planning, creative, media, digital, social and PR responsibilities for Sprint and Boost Mobile Brands, and McDonald’s. The agency approach is driven by innovative strategies that promote true brand engagement within the total Hispanic market, regardless of language preference.

About iNSPIRE!

iNSPIRE! is an award-winning independent marketing agency focused in helping clients connect with today’s Hispanic consumer. Established in 1997, iNSPIRE! is based in Dallas, Texas with 14 field offices across the country, specializing in full service dual language marketing. Services include: strategic planning, and media planning/buying, creative, social engagement, digital strategy and public relations for clients such as McDonald’s, Sprint, Boost Mobile, Virgin Mobile, Tecate, Tecate Light, Indio Beer, and Visionworks among others. For more information, visit www.inspireculture.com.