Que Buena Radio’s ‘Don Cheto Al Aire’ Reigns Supreme In Los Angeles Market As #1 Morning Drive Radio Show In June
— Leading Southern California Spanish-language radio show dominates Spanish station ranking and total market, regardless of language
BURBANK, CA – July 16, 2018 – (HISPANICIZE WIRE) – LBI Media, the fastest growing Spanish-language broadcasting company in the U.S., announced today that its hit morning drive show “Don Cheto Al Aire” was #1 in Spanish station rankings, and in total market rankings, regardless of language for the month of June.
According to a recent Nielsen Ratings Report, LBI Media’s Que Buena radio station and its hit show “Don Cheto Al Aire” ranked #1 among all Los Angeles Metro Spanish stations in Morning Drive Time, M-F 6a-10a. “Don Cheto Al Aire” was #1 among Adults 18-34, Hispanic Adults 18-49, Hispanic Men 18-34, Hispanic Men 18-49 and Hispanic Men 25-54.
In addition, “Don Cheto Al Aire” topped Total Market ratings, regardless of language and was ranked #1 among Adults 18-34 and Men 18-34.
The show revamped its production team and format in 2016, and added two new sidekicks: Gisselle Bravo and El Chino. These changes have contributed to the morning show’ssteady growth in ratings and popularity. “Don Cheto Al Aire” is a family friendly radio show with universal appeal among Hispanics of all ages, genders and lifestyles. The show covers a gamut of topics that range from news headlines, current events to human interest stories, games and contests, all done in a humorous and culturally relevant format.
“Don Cheto Al Aire” also launched its first app in 2017, and is available on all Android and Apple devices. The app offers various shows in their entirety, as well as special segments, a chat room, and social media feeds.
About LBI Media, Inc.
LBI Media is the largest privately held, minority-owned Spanish-language broadcaster in the United States, with ten television stations and seventeen radio stations operating in top U.S. Hispanic markets. LBI Media operates the EstrellaTV Network, Don Cheto Radio Network, Fenomeno Studios MCN, Que Buena Radio and La Raza Radio. The Company produces over 50 hours of original television programming at its Burbank Television Studios each week. The EstrellaTV® programming catalog consists of over 7,500 hours of original, Spanish-language television programming in genres including talk, drama, comedy, variety, reality, music and more. To learn more about LBI Media and see company updates, please visit www.lbimedia.com.
Source: Nielsen Audio, Los Angeles Metro, June 2018 PPM Survey, Mon-Fri 6a-10a
*HA18-49: 3-way tie for #1 ** A18-34: 5-way tie for #1