MIAMI, FL – March 1, 2016 – (HISPANICIZE WIRE) – Organizers of Hispanicize 2016 announced today that Prudential Financial, Inc. has been named the Presenting Sponsor of this year’s 7th annual event. Hispanicize 2016 (, the nation’s premier gathering of Latino digital content creators, marketers, journalists, musicians, filmmakers and tech entrepreneurs, taking place April 4-8, 2016 at Miami’s InterContinental Hotel.

As the presenting sponsor, Prudential will be challenging attendees to make a pact to serve their communities and to invest in their own future financial growth. To help participants achieve this, Prudential will be the lead partner supporting the event’s premier community awards show, the Positive Impact Awards as well as the event’s first National Association of Hispanic Journalists Convention for Spanish-language Journalists, the DiMe Summit for digital content creators, and numerous other sessions and workshops.


“Prudential Financial’s partnership with Hispanicize is unprecedented and will instantly stand out for its scale and sincere commitment to champion the hopes and dreams of Latinos,” said Manny Ruiz, CEO and founder of Hispanicize. “Prudential’s values align with ours as two organizations that are truly devoted to empowering Latinos and helping them achieve their fullest potential.”

“The US population continues to evolve, and that makes it even more important for us to tap into the shifting demographics and help more people achieve financial prosperity and peace of mind,” said Mammen Verghis, vice president of Multicultural Consumer Marketing at Prudential. “As the single largest minority community in the United States, we understand the importance of engaging Latinos as we look to reach out to increasingly diverse consumers. Hispanicize draws many of the most influential members of the Latino community each year, which is why we are excited to partner with Manny and his team in the effort to help bridge the gap of financial information and increase access to financial tools.”

Scope of Prudential at Hispanicize 2016

Prudential will be fully immersed in this year’s event, beginning with a takeover of Hispanicize’s marquee community-building program, the third annual Positive Impact Awards (PIAs). The PIAs highlight the amazing contributions of individuals across the U.S. who dedicate their lives, time and/or money to serving their communities. Nominations for the awards are being accepted through March 4 at

Prudential is also the top supporter of the first National Association of Hispanic Journalists Spanish-language convention that is taking place within Hispanicize and will provide journalists with five full days of professional development content.

Prudential will additionally be supporting the DiMe Summit, a one day, influencers only day of in-depth workshops, sessions, inspirational talks, and VIP content that will kick off Hispanicize Week April 4.

Further invigorating the dynamic, five-day event, Prudential will also be sponsoring the Latinovator Award session with Lizzie Velasquez, a YouTube sensation and TedX superstar who has moved the world with her personal anti-bullying message.

For live updates on Prudential Financial activities taking place during Hispanicize follow the #PruPACT hashtag on Twitter.

Sponsorship Opportunities Available

Sponsorship information is available by contacting [email protected] or calling 203.364.4779.

In addition to Prudential Financial, the Hispanicize NAHJ Spanish-language journalist conference is sponsored by MSNBC, NBC News, Telemundo, The Miami Herald Media Company, CNN en Español, Diario Las Americas and Fox News Latino.

As of today, announced sponsors also include: Toyota, Que Rica Vida, General Mills, Kimberly-Clark Corporation, Wells Fargo, State Farm, Dominican Republic Tourism, Kelley Blue Book,, Comcast, Pinterest, Visit Philly, Alma, República, Sensis, BTL Network, IZEA, Paco Collective, BodenPR, Newlink Americas, Pinta, and Raydr.

Additional media partners include: The Miami Herald, Hispanicize Wire, PRODU, El Sentinel, Hispanic PR Blog, the Hispanic Public Relations Association, Media Moves, Geoscape, iBlog Magazine, Black Enterprise and Digital Trends en Español.

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About Hispanicize 2016
Now in its seventh year, Hispanicize 2016 Week ( (#Hispz16) is the iconic, largest annual event for Latino trendsetters and newsmakers in digital content creation, journalism, marketing, entertainment and tech entrepreneurship.

Hispanicize 2016 is expected to gather more than 3,000 of the nation’s most influential Latino professionals from the industries of digital content creation, journalism, music, marketing, film and business over five days. The event will take place in downtown Miami’s InterContinental hotel, April 4-8, 2016.

The Hispanicize event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos in the U.S. and/or Puerto Rico.

The Hispanicize event can be found on Facebook, Instagram (@HispanicizeEvent), Twitter and Periscope (@Hispanicize).

About Prudential
Prudential Financial, Inc. (NYSE:PRU), has operations in the United States, Asia, Europe, and Latin America. Prudential’s diverse and talented employees are committed to helping individual and institutional customers grow and protect their wealth through a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds and investment management. In the U.S., Prudential’s iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. For more information, please visit