Procter & Gamble Returns for Second Year as Presenting Sponsor of Hispanicize Event
MIAMI, FL – March 28, 2014 – (HISPANICIZE WIRE) – Hispanicize 2014, the largest annual event for Latino trendsetters and newsmakers in social media, journalism, advertising, public relations, film, music and innovation, is proud to announce that for the second year in a row Procter & Gamble (P&G), the largest consumer packaged goods company in the world, will be the official presenting and exclusive beauty sponsor for this year’s event taking place in Miami, Florida from April 1 – 4.
“P&G returning for a second year as the presenting sponsor of Hispanicize is helping us to continue the evolution of the entire event: celebrity attendance, top tier speakers and sessions, concerts and compelling content, all of which make Hispanicize 2014 completely unique”
During the event, P&G will engage attendees in the P&G Lounge where visitors will experience first-hand how America’s most beloved brands and products from the company’s vast beauty, health and home portfolio, make each day a little better. P&G conference activities include COVERGIRL truLatina Blendover; Gain “Music To Your Nose” Music Stage; Pruébalo & te Encantará Morning Fitness Session; Crest “A Mouth-Full of Information” session; Orgullosa’s Nueva Latina Monologues & meet/greet sessions; makeovers, manicures and hair styling sessions, to name a few.
“We are so excited to participate in Hispanicize for a second year and continue to engage with the dynamic and influential Hispanic community,” said Lauren Hoenig, Associate Marketing Director, Multicultural Marketing. “At P&G, making each day just a little bit better is our business, and we value the opportunity Hispanicize provides us to showcase how our beauty and home products help make the lives of our Hispanic consumers fresher, cleaner, brighter and more beautiful.”
“P&G returning for a second year as the presenting sponsor of Hispanicize is helping us to continue the evolution of the entire event: celebrity attendance, top tier speakers and sessions, concerts and compelling content, all of which make Hispanicize 2014 completely unique,” said Manny Ruiz, creative director and founder of the Hispanicize event.
P&G brands and programs to be featured at Hispanicize 2014 include Crest, COVERGIRL, Olay Fresh Effects, Gain, Pantene, Orgullosa and Try It & Love It/Pruébalo & te Encantará.
About Procter & Gamble
P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, AmbiPur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
Sponsorship and Registration Information
The presenting sponsor and exclusive beauty care sponsor of the event is Procter & Gamble. As of today, other announced sponsors include: 3M, Toyota, Google, Coca-Cola, McDonald’s, Gain, Sherwin-Williams, Crest, Home Depot, Coffee-mate, Burson-Marsteller, Transitions, Fox News Latino, NASDAQ’s GlobeNewswire, Vme TV, Florida Blue, The Zocalo Group, Visit Philadelphia, Sensis Agency, Hispanicize Wire, Textter, Balsera Communications, El Sol Newspaper, Pinta, Latinum Network, Center for American Progress, BodenPR and other consumer products, food, fashion and lifestyle, toy and travel brands who will shortly be disclosed. Media partners include Being Latino, NPR’S Latino USA, Latin Heat, Media Moves, PRODU, OVN Latino and iBlog Magazine.
Sponsorship information is available by contacting [email protected] or calling 203.364.4779. To reserve a hotel room visit
About Hispanicize 2014
Now in its fifth year, Hispanicize 2014 (http://www.HispanicizeEvent.com) (#Hispz14) is the iconic, largest annual event for Latino trendsetters and newsmakers in social media, journalism, advertising, PR, technology, film and music.
Title sponsored by P&G and co-chaired by award winning journalist Maria Hinojosa of NPR’s Latino USA and Patricia Pineda, Group Vice President of the Hispanic Business Strategy Group of Toyota Motor North America, Hispanicize 2014 is expected to gather more than 1,700 of the nation’s most influential Latino professionals from the industries of blogging, journalism, technology, music, marketing, film and business over four full days. Featuring U.S. Hispanic thought leaders and celebrities, the 5th anniversary edition of Hispanicize will be taking place at the InterContinental Miami hotel with several offsite events at major cultural venues.
The event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos in the U.S. and/or Puerto Rico.
Hispanicize 2014, a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize and the Public Relations Society of America (PRSA), will be held at the InterContinental Miami hotel, April 1-4, 2014 in downtown Miami.