CINCINNATI, OH – March 11, 2015 – (HISPANICIZE WIRE) – Procter & Gamble’s (NYSE:PG) Orgullosa program – a platform created in 2011 to celebrate, empower and fuel Latinas’ accomplishments and dreams – returns for the third year as a sponsor of Hispanicize 2015, the largest annual event for Latino trendsetters and newsmakers in social media, journalism, advertising, public relations, film, music and innovation. Procter & Gamble (P&G), the largest consumer packaged goods company in the world, and Orgullosa will bring it’s Living Fabulosa campaign to help attendees look, feel and live fabulously everyday and throughout this year’s event taking place in Miami, Florida from March 17-20.

To kick-off Orgullosa’s activities at Hispanicize, all taking place at The #LivingFabulosa Lounge, renowned celebrity photographer Omar Cruz will make a special appearance on Tuesday, March 17 from 3pm-5pm. He will photograph six lucky bloggers in an intimate photo session to keep their social media profiles looking fabulous. Plus, all visitors during that time will receive their #LivingFabulosa Welcome Bag, which includes travel essentials from COVERGIRL, Pantene, Crest and Olay.

Additional activities include:

Daily Activities:

— COVERGIRL #EmbraceYourFace Daily Makeovers

— Pantene #StrongerTogether Daily Hairstyling

– Crest #3DWhiteSmile Daily Lip Readings and Selfie Mirror

— Gain #AlegriaDeGain Photo Booth

Specialty Activities:

— Wednesday, March 18 at 9am: Olay #OlaySPF Save Our Skin Session with Dr. Omar Torres

— Thursday, March 19 at 10am: Pampers #PampersPrimerasVeces Blogger Tweet-Up

— Friday, March 20 at 8am: Pantene #StrongerTogether Core Exercise Session with Janet Jones

— Friday, March 20 at 12pm: #StrongerTogether Daily Hairstyling with special visit by Pantene Celebrity Stylist Gabriel Samra

To learn more about Orgullosa’s Living Fabulosa campaign or to be part of the community, please visit Orgullosa’s Facebook page or register at Orgullosa.com. Follow the conversation on social media with #LivingFabulosa.

About Procter & Gamble
P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About Orgullosa
Orgullosa is a P&G-owned program that celebrates Latinas and empowers them to feel confident about their personal appearance, style and homes by offering solutions that satisfy their beauty and household needs through a variety of trusted brands, including Olay®, Secret®, Venus®, Pantene®, CoverGirl®, Natural Instincts®, Crest®, Always®, Tide®, Downy®, Bounty®, Charmin®, Febreze®, Gain®, Pampers®, and Dawn®.