Peru Steps into the South Florida Fashion Spotlight
Peruvian companies debut swimwear collection at the 2013 Swim and Lingerie Show
Aguaclara and Ardimo will represent Peru at the largest swimwear tradeshow in the world, held in Miami, July 20th to 23rd
MIAMI – July 18, 2013 – (HISPANICIZE WIRE) – Peru, a country mostly known for its delicious cuisine, pisco, Machu Picchu and other tourist attractions, will be one of 60 countries presenting their fashion designers and companies at the Swim and Lingerie Show taking place in Miami July 20th- 23rd. The Swim and Lingerie Show is the largest swimwear tradeshow in the world, giving buyers a first-look at the latest swimwear designs and lingerie for the upcoming cruise season.
This year, Aguaclara and Ardimo, two Peruvian companies, will be showing together the Swim and Lingerie Show their exclusive line of swimwear, so make sure to stop by their exhibit area. Aguaclara, the leading swimwear company in Peru was first launched in Lima by siblings Jorge and Liliana Villalobos. The company designs one-of-a-kind pieces that include highly elaborate embroidery, exclusive prints and hand-made natural accessories that represent the brand’s unique style. Producing more than 15,000 pieces a month, Aguaclara exports to dozens of countries around the world, including the United States, United Kingdom, Spain, France and Australia.
While many may not consider Peru as the “fashion mecca” of the world, it is in fact a leader in designing and manufacturing high-end clothing with top of the line materials. Many design companies all over the world, such as Lacoste, Ralph Lauren and The Gap, among others, use Peruvian fabric, cotton and textiles to create their pieces.
“Peru is at the forefront of the fashion industry. World-renowned designers come to Peru to manufacture their designs because of three key advantages: 1. A 75-day manufacturing process, 2. The high quality of fabrics like Pima Cotton, Alpaca, and unique blends of Pima Cotton and Synthetics seen in ladies swimwear this season and 3. Since 2001, the U.S. and Peru entered into a Free Trade relationship regarding imports from Peru. Additionally, shipping goods from the Port of Callao, Lima to Miami is less than 10 days compared to 45 days from Asia,” said Mercedes Lacy, Director of Sourcing for J.F.L. Corporation. Mercedes works exclusively with Southern Textile Network in Peru, who has just developed a unique blend of Pima Cotton, Alpaca and Spandex which is expected to be produced for all high end activewear collections coming from Peru this season, said Mercedes Lacy.
Every April, the Trade Commission of Peru in Miami, FL works tirelessly to bring the biggest American names in fashion to Peru Moda, the foremost principal Peruvian fashion event held in Lima Peru. Peru Moda showcases the best of the Peruvian export supply in apparel, footwear, accessories and jewelry. Buyers at the show learn about the advantages of the Peruvian fashion industry in terms of quality, design and pricing, while establishing business relationships with local companies known for their versatility and capacity.
But not only is Peru fashion getting attention lately; the entire country of Peru remains a preferred tourist-destination for many. People can’t seem to get enough of its cultural scenery, beaches, and entertainment. In fact, according to the New York Daily News, Lima is now one of the “hippest cities” due to the growth in nightlife and musical events.