Organizers release detailed Official Media Guide for Journalists Covering Hispanicize 2014

MIAMI, FL – March 31, 2014 – (HISPANICIZE WIRE) – Hispanicize 2014 (, the annual Latino event for influencers in blogging, journalism, marketing, entertainment and tech, today unveiled a detailed Official Media Guide for Journalists Covering Hispanicize 2014.

“This indispensible guide will help reporters, video crews and other credentialed media and bloggers plan their multimedia coverage and maximize their time for content gathering at the event,” said Manny Ruiz, founder and organizer of Hispanicize 2014.

In order to make this guide easy to digest, Hispanicize 2014 has separated this guide into 7 sections listed below: 1. Latinovators Press Conferences, 2. Evening Red Carpet Events, 3. Visual Reporting Opportunities, 4. Event Photo and Video Resources, 5. Daily Session Highlights, 6. Expected VIP Attendees and 7. General Event Facts.

As always, the most authoritative listing of schedules, speakers and activities are available on the event’s official app that everyone can download: Hispanicize 2014.


There will be four Latinovator Press Conferences this year, each directly following a Latinovator Lunch from Tuesday, April 1 thru Friday, April 4th.

– Latinovator Press Conference – Yoani Sanchez, Tuesday, 4/1, 1:30 – 2:30 pm, Windsor Room

Notable: Yoani Sanchez’s Latinovator announcement can be accessed at

– Latinovator Press Conference – Maria Hinojosa, Wednesday, 4/2, 1:00 – 2:00 pm, Windsor Room

Notable: Maria Hinojosa’s Latinovator announcement can be accessed at

– Latinovator Press Conference – Carlos Vives, Thursday, 4/3, 1:00 – 1:30 pm, Windsor Room

Notable: Carlos Vives’ Latinovator announcement can be accessed at

– Latinovator Press Conference – Sheila E., Friday, 4/4, 1:30 – 2:30 pm, Windsor Room

Notable: Sheila E.’s Latinovator announcement can be accessed at

*These will be open press conferences, not 1-on-1 interviews. Please arrive on time to participate. 


Tuesday, 4/1 starting at 7:30pm – Special Red Carpet reception and Film Screening of ‘Chavez’ with the Family of Cesar Chavez at Regal Cinemas in South Beach (Shuttle from Intercontinental will be provided).

Wednesday, 4/2 6:30pm – Film Screening: ‘Water and Power’ at Regal Cinemas in South Beach (Shuttle from Intercontinental will be provided). Notable: Oscar nominated actor Edward James Olmos and other talent from the film will be present.

Wednesday 4/2 8:00pm – 10:30pm – Miami Sounds “Noche de Musica” VIP Party, Gibson Showroom (Shuttle from Intercontinental will be provided). Performances include: Elastic Bond 8p.m, Spam All-stars: 8:45p.m, LatinMixx

Thursday 4/3 6:15 p.m. – 11 p.m. Positive Impact Awards sponsored by 3M: 7:00pm (Red Carpet), Awards Program from (7 to 10 p.m.), After Party Concert (10-11 p.m.) – At Intercontinental Hotel ballroom. The most important event in the history of Hispanicize 2014 will feature a red carpet gala for 20 Latinos who have done extraordinary service to their communities.  Featured performers: Sie7te, Sheila E and YouTube sensation Jorge Narvaez and his daughters Alexa and Eliana (see this video clip:

Friday 4/4, 9pm – 11pm – Closing Night Bash “Latinas Who Rock” at Imperia Lounge in downtown Miami, 20 Biscayne Blvd, Miami FL, 33132. Performers include: Katherine Alexander (Opener), Raquel Sofia, Danay Suarez and the LatinMixx DJ’s.

*There will be sign-up sheets at press check to sign up for any of these red carpet events. 


Hispanicize 2014 will be packed with many opportunities for fun video and photojournalism. In order to assist you with what some of those highlights are, here is a list of suggestions:

Blogger/Journalist Pre-Treat (MONDAY): A very special retreat will be held exclusively for Latino bloggers and journalists on the afternoon of Monday, March 31. Media wishing to attend this special, highly visual event that will center around South Beach need to ask for special credentials at

NASCAR’s Hispanicize 2014 bus (EVERYDAY): The official bus of Hispanicize 2014 is a giant Toyota NASCAR vehicle that has been artfully painted into a double decker bus. This is a can’t miss visual you’ll want to include in your photos and videos.

Latinovator Lunches (EVERYDAY): Each of our four Latinovators this year are Hispanics who have accomplished or stand for something remarkable or noteworthy. Journalists will have the opportunity to photograph them during their lunch interview session or at their individual press conferences.

Imaginative Sponsor Exhibits (EVERYDAY): Ordinarily exhibit floors at events are boring. Not at Hispanicize, which sports one of the most creative exhibit spaces of any event in the nation. Major exhibitors include Target, P&G, Coca-Cola, Toyota, Sherwin-Williams and many others but pay special attention to Target. Target’s exhibit space and their Wednesday, April 2nd opening reception at 6 p.m. will be guaranteed rock stars visually and in every way.

The Positive Impact Awards (THURSDAY): The signature event of Hispanicize 2014 will be the Positive Impact Awards, the most important program in the history of the Hispanicize event. Here is the story outlining who the 20 winners are:

Gain #MusicaParaTuNariz Closing Reception (FRIDAY): Dubbed the “best smelling party” of Hispanicize 2014, this closing reception will feature GRAMMY-winning music artists La Santa Cecilia and other surprises courtesy of Gain.

Latinas Who Rock Closing Night Bash at Imperia Lounge in downtown Miami: One of Miami’s most beautiful nightlife hangouts will come colorfully alive to host three emerging Latina artists: Katherine Alexander (Opener), Raquel Sofia, Danay Suarez and the LatinMixx DJ’s.

SECTION 4: Event Photo and Video Resources

Hispanicize 2014 will provide extensive photo and video support for media to shoot content but journalists are also welcomed to request free access to the event’s in-house video and photo archives. Certain multimedia content is also being housed at, which frequently distributes news for all sponsors. To obtain access to Hispanicize 2014 photo and video content contact [email protected].

SECTION 5: Daily Session Highlights:

Tuesday 9:30 – 10:55am: The 2014 State of Hispanic Journalists Report: Survey Results Reveal Hispanic Journalists’ Beliefs about Their Careers, Tech and Social Media (1 hour, 25 min.)

Tuesday 1:30 – 2:55pm: Crowdfunding Your Latino Startup (1 hour, 25 min) ESCORIAL

Tuesday 1:30 – 2:55pm: 2014 Google/YouTube Hispanic Market Update (1 hour, 25 min) CHOPIN

Tuesday 3:00 – 4:00pm: Building an Internet without Internet (1 hr.) ESCORIAL

Tuesday 3:00 – 4:00pm: Artist Q&A with Rudy Sarzo (1 hr.) MICHAELANGELO

Wednesday 9:00 – 9:50am: Expanding the Social Media Reach of Your Stories (50 min)

Wednesday 9:00 – 9:50am: Unveiling the 2014 State of Latino Blogging Survey (50 min) CHOPIN

Wednesday 9:00 – 9:50am: The Hispanic Millennial Project (50 min.) MICHAELANGELO

Wednesday 10:00 – 11:15am: Google Tools for Bloggers and Journalists (1.15 hour)

Wednesday 10:00 – 11:15am: 2014 Update to Funding Your Latino Tech Startup (1 hour, 15 min.) ESCORIAL

Wednesday 1:00 – 1:50pm: The Power of Fútbol: The Official U.S. Hispanic Marketing Unveil of Coca-Cola’s World Cup (50 min) CHOPIN

Wednesday 2:00 – 2:50pm: Latinas Got the Power: Now What? (50 min) CHOPIN

Wednesday 3:00 – 4:00pm: Latino Startup of the Year Finals Competition – sponsored by Strayer University) (1 hr.) ESCORIAL

Wednesday 3:00 – 4:00pm: The Rules Of Engagement 2014: The Annual Update on How Brands and Agencies Can Effectively Engage and Collaborate with Latino and Multicultural Bloggers (1 hr.) MERRICK

Wednesday 3:00 – 4:00pm: YouTube Best Practices for Creating Content (1 hr.)

Thursday 9:00 – 10:15am: Redefining the ‘Latino’ in Mainstream Media: 2014 Trends and Beyond (1 hr., 15 min.)

Thursday 10:25 – 11:15am: Behind the Scenes in Hollywood and Newsrooms: Secrets from Powerful Latinos in Media (50 min.)

Thursday 10:25am: Media Entrepreneurship Boot Camp for Hispanic Journalists (Half Day)

Thursday 10:25am: Viral Videos: What’s In it for Hispanic Brands (50 min) CHOPIN

Thursday 2:00 – 2:50pm: A Look at the Evolution of Hispanic Soccer Marketing in the Year of the World Cup – Sponsored by Traffic Sports USA (50 min.) ESCORIAL

Friday 9:00 – 9:50am: Visual Reporting Best Practices for Web Video and Photography (50 min)

Friday 10:00 – 11:50am: SEO for Latino Bloggers & Journalists (1 hour, 50 min.)

Friday 1:30 – 2:55pm: Sobre Mesa: Get a Taste of What’s Simmering at the Homes of the new and diverse U.S. families (1 hr., 25 min.)

Friday 3:00 – 4:00pm: Crossing Over: Music Video and Marketing that Reach Latinos and Mainstream Audiences (ESCORIAL)

SECTION 6: Expected VIP Guests

Carlos Vives

Sheila E.


Cesar Chavez’s Family

Maria Hinojosa

Maria Elena Salinas

La Santa Cecilia

Ana Maria Canseco

Yoani Sanchez

Ana Patricia Gonzalez

Rudy Sarzo

Fito Blanko


Sergio George

Jessy Terrero

Paul Singh

Edward James Olmos

Nicholas Gonzales


Now in its fifth year, Hispanicize 2014 ( (#Hispz14) is the iconic, largest annual event for Latino trendsetters and newsmakers in social media, journalism, advertising, PR, film, music and innovation.

Co-chaired by award winning journalist Maria Hinojosa of NPR’s Latino USA and Patricia Pineda, Group Vice President of the Hispanic Business Strategy Group of Toyota Motor North America, Hispanicize 2014 is expected to gather more than 1,700 of the nation’s most influential Latino professionals from the industries of blogging, journalism, music, marketing, film and business over four full days. Featuring U.S. Hispanic thought leaders and celebrities, the 5th anniversary edition of Hispanicize will be taking place at the InterContinental Miami hotel with several offsite events at major cultural venues.

The event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos in the U.S. and/or Puerto Rico.

Hispanicize 2014, a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize and the Public Relations Society of America (PRSA), will be held at the InterContinental Miami hotel, April 1-4, 2014 in downtown Miami.

Hispanicize 2014 Sponsors
The presenting sponsor and exclusive beauty care sponsor of the event is Procter & Gamble. The sponsor of the event’s premier program, the Positive Impact Awards is 3M. Other sponsors include: Toyota, Walt Disney World, Google, Coca-Cola, McDonald’s, Gain, Sherwin-Williams, Crest, Home Depot, Coffee-mate, presenting media partner Telemundo Network, Bing, Yonderbound, the Miami Herald Media Company, Cine Sony, Zyrtec, Burson-Marsteller, Transitions, Fox News Latino, NASDAQ’s GlobeNewswire, Vme TV, Creativas Group, AARP, MyLingo, Florida Blue, The Zocalo Group, Visit Philadelphia, Sensis Agency, Hispanicize Wire, Textter, Balsera Communications, El Sol Newspaper, Traffic Sports, Cine Sony and Fox Audience Strategy, Pinta, Latinum Network, Center for American Progress, BodenPR, República, Thomas & LoCicero, Startup Angels, VPE Tradigital Communications, Hunter Public Relations and other consumer products, food and and travel brands who will shortly be disclosed. Media partners include Being Latino, PRODU, NPR’S Latino USA, Latin Trends, Hispanic Market Weekly, Latin Heat, Media Moves, OVN Latino and iBlog Magazine.