National Hispanic Public Relations Association and Hispanicize Media Group Partner for Hispanicize L.A.
— Two-day Focus on Entertainment, Technology & Journalism —
LOS ANGELES, CA – August 15, 2017 – (HISPANICIZE WIRE) – The National Hispanic Public Relations Association (HPRA) and Hispanicize Media Group (HMG) announced today a renewed partnership to help promote Hispanicize L.A., Oct. 3 & 4, and offer members exclusive benefits.
As part of partnership with HMG, HPRA will co-produce a Cafecito Chat with a panel of diverse tech writers, promote the event through social media channels, and be on site to handle media relations and conduct live interviews with top marketing executives. In exchange, HPRA members will receive a discount in fees to participate in the upcoming program, bringing top PR and Marketing professionals to the event.
“Our relationship with HPRA goes back to the very beginning of Hispanicize. We have been a partner since year one and are excited and honored to resurrect this national partnership, especially during Hispanic Heritage Month,” said Manny Ruiz, founder of the Hispanicize Media Group that owns the Hispanicize L.A. event. “We’ll be working with HPRA to help promote a jam-packed, high energy program that will be impactful and substantive.”
“For HPRA and its members, this is a win-win collaboration with the Hispanicize team. Hispanic PR practitioners play a key role in connecting and engaging brands with Hispanic consumers, media and influencers. Training and enlightening Latinos in communications and marketing today across varied sectors of tech, fashion and beauty, and social media is critical to advocate for the advancement of our community,” said Yvonne Bonilla, president of HPRA National.
Diversity Tech and Journalism Scales in Los Angeles
As part of the multi-industry agenda of Hispanicize L.A. (www.HispanicizeLA.com), organizers earlier this week also announced a partnership with Latina Media and the California Chicano News Media Association (CCNMA), expecting to add hundreds of Hispanic journalist attendees to an event that is already hosting the Who’s Who of Silicon Valley tech companies, multicultural content creators, multicultural marketing agencies, brands and entertainment industry pros.
As part of the robust agenda of the 2nd annual Hispanicize L.A. event, HMG also recently announced that the Hispanicize Silicon Valley Rankings, the first ever company rankings of Latino diversity in Silicon Valley, will also be announced and staged at Hispanicize L.A.
In addition to the awards and in the spirit of offering solutions for Silicon Valley, Hispanicize L.A. will facilitate a strong agenda that will provide tech diversity officers with the tools and all-day trainings they need to meaningfully improve their companies’ Latino diversity efforts.
Presented in part by Prudential Financial, the Hispanicize L.A. event will feature a sophisticated but practical agenda that will include case studies, discussions, and keynotes that are sure to empower tech diversity and inclusion officers.
Sponsorship information for Hispanicize L.A. is available by contacting [email protected] or calling 203.364.4779.
The Hispanic Heritage Month edition of Hispanicize is being produced in partnership with the California Chicano News Media Association, DiMe Media, and the Hispanic Public Relations Association.
Other media partners include: SBS/LaMusica, Latina Moms.com, Hispanic Kitchen, and, the Hispanic PR Blog.
About the Hispanic Public Relations Association
Founded in 1984, the Hispanic Public Relations Association (HPRA) is the foremost organization of Hispanic public relations practitioners in the U.S. HPRA is a resource for communications professionals and for individuals seeking Hispanic market expertise. It is dedicated to the recognition and advancement of Hispanics in public relations through year-round programs, professional development seminars and networking. HPRA hosts one of the most anticipated annual events and industry awards: the HPRA Bravo Awards, recognizing the most outstanding campaigns in the marketplace. The national organization aims to meet the professional needs of the growing number of Hispanic PR practitioners, independents and agencies throughout the U.S. HPRA National, its Chapters and those Chapters in formation are paving the way for the next phase of growth and evolution in the PR industry, especially in the Hispanic market space. For more information please visit www.hpra-usa.org.
About Hispanicize Media Group
Hispanicize Media Group, LLC (HMG) works with leading brands and advertisers to navigate the rapidly evolving, trillion dollar U.S. Hispanic market by offering branded media opportunities, brand integrations, digital marketing campaigns and social influencer management through its online and experiential platforms that include the annual Hispanicize event, DiMe Media, LatinaMoms.com, Hispanic Kitchen and Popful.com. Through a joint venture with Exit 7, HMG also offers original, engaging, culturally relevant content receiving over 12 million monthly unique visitors, a social media audience of 325 million fans and a roster of 1,900+ celebrities, digital influencers and creators.
HMG’s award-winning management team is credited with pioneering the U.S. Hispanic social media industry and creating culturally resonating and engaging content for today’s Latino consumers. HMG is headquartered in Miami with offices in New York, Los Angeles and Atlanta.