MoneyGram Joins CONCACAF Champions League as Sponsor for 2014 Fixtures
MoneyGram Golden Boot to Be Awarded in April to the Tournament’s Leading Scorer
MIAMI, FL – March 10, 2014 – (HISPANICIZE WIRE) – The Confederation of North, Central American and Caribbean Association Football (CONCACAF) and its commercial partnership agency, Traffic Sports, announced today that MoneyGram, a leading money transfer company and payment services company, is a sponsor of the CONCACAF Champions League fixtures through 2014.
The one-year agreement covers the quarterfinals, semifinals and final round of the 2013/14 Champions League, as well as the group stage of the 2014/15 event. MoneyGram will also sponsor this year’s prestigious Golden Boot Award, to be presented to the tournament’s top scorer at the conclusion of the championship series in April.
“We are excited to welcome MoneyGram as an official sponsor of the CONCACAF Champions League,” said CONCACAF General Secretary Enrique Sanz. “As the Champions League continues to grow in popularity and extend its reach across the region, this partnership with MoneyGram is sure to prove fruitful for all involved.”
Under terms of the deal, MoneyGram will leverage visibility at this year’s Champions League fixtures, and team up with CONCACAF in the use of Champions League branding and marks. MoneyGram may also organize fan-oriented activations and events at host stadiums around the Confederation.
“Consumers are at the center for MoneyGram and football is a passion shared by them in many countries. We are excited to bring football closer to our consumers with this sponsorship and for the MoneyGram brand to gain exposure throughout Latin America & Caribbean,” said Emilio Veiga Gil, MoneyGram’s Senior Marketing Director for Latin America & Caribbean.
The quarterfinals of the 2013-14 CONCACAF Champions League are set for March, when the eight remaining teams resume their quest to represent the region at the 2014 FIFA Club World Cup in Morocco. The 2014-15 edition of the annual tournament begins in August, with 24 clubs from countries across North America, Central America and the Caribbean once again competing for the title.
CONCACAF — the Confederation of North, Central American and Caribbean Association Football — is one of six continental confederations of FIFA (Fédération Internationale de Football Association) and serves as the governing body of football in this part of the world. It is comprised of 41 national associations, from Canada in the north to Guyana, Surinam and French Guyana in the south
About MoneyGram International
MoneyGram International, a leading money transfer company, enables consumers who are not fully served by traditional financial institutions to meet their financial needs. MoneyGram offers money transfer services worldwide through a global network of 336,000 agent locations – including retailers, international post offices and financial institutions – in more than 200 countries and territories. MoneyGram also offers bill payment services in the U.S. and Canada. To learn more about money transfer or bill payment at an agent location or online, please visit moneygram.com or connect with us on Facebook.