NORTH MIAMI, Florida – October 14, 2013 – (HISPANICIZE WIRE) – The School of Journalism and Mass Communication (SJMC) at Florida International University today announced Miami-Dade Mayor Carlos Gimenez’s participation as a keynote speaker in the school’s upcoming event, Hispanic Communication Conference: Bridging Culture and Behavior, to be held November 7 – 8 at FIU’s Biscayne Bay Campus.

“His extensive background in Miami’s political arena and unique perspective when working with local media is a welcome addition to the Hispanic-centered political discussion our conference will address”

“We are very much honored to have Mayor Gimenez as a keynote speaker in our conference,” said Raul Reis, Dean of the SJMC. “His extensive background in Miami’s political arena and unique perspective when working with local media is a welcome addition to the Hispanic-centered political discussion our conference will address.”

Carlos A. Gimenez is Miami-Dade County’s seventh mayor. He was reelected to office on August 14, 2012. Before his current position, Mayor Gimenez began a career-long service to Miami working 25 years in the Fire-Rescue Department, where he was later appointed Chief of Fire-Rescue for nine years. Gimenez was later elected Manager of the City of Miami from 2000 to 2003.

In 2004 and 2008, Mayor Gimenez served two consecutive terms as Commissioner for District 7 on the Miami-Dade Board of County Commissioners, where he represented the City of Miami, the City of Coral Gables, the City of South Miami, the Village of Pinecrest and the Village of Key Biscayne, to name a few. During his time as Commissioner, Gimenez was the Chairman of the Government Operations Committee and Chairman of the Regional Transportation Committee.

Mayor Gimenez will open the conference as the morning keynote speaker for Thursday, November 7, 2013. The two-day conference is the second event in the SJMC’s annual Hispanic Communication Conference series, which seeks to promote and advance thought-leadership and research focused on Hispanic-related communications issues. The 2013 conference will explore the intricacies of communicating with Hispanics about business, the environment, health, and politics through public relations, advertising, and marketing. The symposium will be comprised of various open-forum panel discussions and a workshop with leading academics and industry professionals.

For more information on the conference and to register, please visit: http://hcc2013.com

About the Hispanic Communication Conference
The Hispanic Communication Conference: Bridging Culture and Behavior will join scholars and industry professionals from around the country to discuss and analyze communication among Hispanics and their stakeholders, with an emphasis in the public relations and advertising sectors. Within this theme, topics of interest will include consumer culture and behavior, health, and environmental and political communication.

The two-day conference will include keynote speakers, discussion panels, and a focus group with Hispanic college students. A mix of scholars and professionals will comprise the panels.

About The School of Journalism and Mass Communication at Florida International University

The School of Journalism and Mass Communication (SJMC) at Florida International University is at the forefront of global and strategic communications education. With more than 1,900 students, 82 percent minority, the school offers undergraduate and graduate degrees and certificate programs in advertising, broadcasting, journalism, and public relations – including its Spanish-language Journalism master’s program, the first of its kind in the United States. As one of only 25% of all communication schools in the country fully accredited by ACEJMC, the SJMC is ranked in the Top 3 nationally for undergraduate communication degrees awarded to Hispanics. The School’s master’s program in Global Strategic Communications emphasizes global decision making and has rapidly become a model for other such graduate programs in the country, underscoring the importance of global learning initiatives and international citizenship.