Mi Dinero Mi Futuro Launches Money Made Simple™ A Personal Finance Web App Targeting Latino Milllennials
NEW YORK, NY – October 11, 2016 – (HISPANICIZE WIRE) – In celebration of National Hispanic Heritage Month, Mi Dinero Mi Futuro (My Money My Future Inc.) is proud to announce the launch of its online personal finance solution for underserved millennials to help them manage their money and make better money decisions. Mi Dinero Mi Futuro is a mission driven company with the end goal of helping communities of color build wealth for their families and communities.
The platform provides personalized budgeting tools, step-by-step guidance on important financial decisions like paying off debt, investing, and retirement and publishes tailored digital content on personal finance. Much like Mint, CreditKarma and other personal finance apps, MMS allows users to track their budget, gives them personalized financial checklists and makes its money by providing curated financial offers.
“We are filling a huge gap that exists in the market by targeting Latinos, African Americans and others who have traditionally been overlooked by financial institutions and mainstream fintech companies. Our approach is to make personal finance culturally relevant and simple so people feel empowered and informed about making financial decisions” says Ramona Ortega, founder of Mi Dinero.
Ortega, a former human rights advocate and corporate attorney, says that by focusing on millennials her company hopes to increase financial security for those most impacted by student debt and economic inequality.
According to U.S. Census data released in April 2016, Millennials – defined between the ages of 18-34 – have exceeded Baby Boomers as America’s largest and most diverse generation. Millennial Latinos or Latinx are the largest and fastest growing part of this demographic.
More than half of millennials have less than $1,000 in their savings and many point to a need for more relevant financial education. According to recent reports, the median net worth of white households is 10 times greater than Latinos and African Americans, directly impacting the financial security of millennials from these communities.
As one of the few Latina entrepreneurs in FinTech, Ortega is committed to helping underserved millennials become more financially-savvy by leveraging technology to make sure they get the information and tools they need when they need it.
“I created this company because communities of color have different needs and nuanced values around money so I wanted to make sure we had a fintech product that reflected those particular experiences.”
Mi Dinero is reaching their users through unique partnerships with universities, national organizations and community based financial institutions. It plans to expand its offerings through financial wellness programs for companies.
About Ramona Ortega:
Ortega is a serial entrepreneur with over a decade of leadership in the public and private sectors. Prior to leading My Money My Future, Ortega was a corporate securities attorney in New York where she worked on complex securities litigation. Ortega also founded a boutique research consulting firm and a New York based international non-profit and has spent over a decade working on policy initiatives involving economic inequality and human rights. Ortega has a B.A. from the University of California, Los Angeles and a J.D. from Fordham University School of Law. She was recently named one of six Latina founders to watch and is a member of the Closing the Racial Wealth Gap Initiative, Experts of Color Network and board member of the Latino Startup Alliance. She is a contributor to TechCrunch and Huffington Post on issues of law, tech and diversity. (Headshot)
About Mi Dinero Mi Futuro
Mi Dinero Mi Futuro (www.midineromifuturo.com) empowers Millennials to manage their money and grow their wealth by combining culturally relevant financial content with comprehensive money management tools on one platform. MMMF’s personal financial management platform automates budgeting, guides Millennials through all their financial decisions and helps them choose the best financial products from a curated selection of partners. [Logo]
Forbes: Ramona Ortega Explains Why Latino Millennials Are Imperative to Closing the Racial Wealth Gap
Entrepreneur.com: This Startup Wants to Help Millennials Manage Their Money
Daily Business Review: CEO: Financial Tech Needs More Diversity, and Disruptions Help
La Opinión & La Prensa: Ella quiere hacer fácil sus finanzas
TechCrunch: 6 Latina Founders to Watch