MIAMI, FL – April 13, 2018 – (HISPANICIZE WIRE) – Organizers today announced the release of the Official Guide for Journalists Covering Hispanicize 2018.

Now in its 9th year, Hispanicize 2018 Week ( (#Hispz18) is the iconic and largest annual event for Latino trendsetters and newsmakers in digital content creation, journalism, marketing, entertainment and tech entrepreneurship. The event is taking place in downtown Miami’s JW Marriott Marquis hotel located at: 255 Biscayne Blvd Way, Miami, FL 33131

If you haven’t registered for your press credentials yet, please do so here:

*Please note, press check in begins at 7 am on Tuesday, April 17 in the lobby of the JW Marriott Marquis. Media can collect their badges there and will be using those press passes to access the event all week.

This Journalist Guide will equip you with a comprehensive breakdown of Hispanicize 2018’s key moments, events and activations so you can navigate the event effectively.

We’ve separated the media guide into 10 different sections outlining key features of the event. They are listed below:

  1. Event Photo and Video Resources
  2. Latinovator Awards, Roundtables & Press Conferences
  3. Evening Events
  4. Visual Reporting Opportunities,
  5. New & Notable at Hispanicize 2018
  6. Top Daily Session Highlights
  7. Expected VIP Guests
  8. General Event Facts
  9. Social Media
  10. List of Sponsors and Partner Organizations
  11. Link to all Hispanicize 2018 Press Releases

The full schedule is now available online. As always, the most authoritative and up-to-date listing of schedules, speakers and activities is available on the event’s official app that is available for download HERE (Hispanicize 2018) on Apple and Android devices.


Hispanicize 2018 will provide extensive photo and video support for media to shoot content but journalists are also welcomed to request free access to the event’s in-house video and photo archives. Certain multimedia content is also being housed at, which frequently distributes press releases and media advisories for all sponsors.

It is recommended that journalists visit the Hispanicize 2018 video and images archives daily at this link:

For additional assets from Hispanicize 2018, please contact DavEllePR: [email protected], [email protected], or [email protected] (contact Carolina with any queries in Spanish).


Hispanicize 2018 is proud to honor and award two exceptional individuals during our annual Latinovator luncheons:

LATINOVATOR RECIPIENT: LeJuan James, Content Creator/Influencer

Tuesday, April 17, 2018 1:00pm – 1:45pm

Metropolitan Breakout JW Marriott Marquis Miami, Miami, FL, USA

The Latinovator Award interview will be followed by the Latinovator Press Conference in Plaza One, 5th Floor from 2 to 2:45 p.m.

LATINOVATOR RECIPIENT: Olga Tañon, Musician/Singer

Wednesday, April 18, 2018 1:00pm – 1:45pm

Metropolitan Breakout JW Marriott Marquis Miami, Miami, FL, USA

The Latinovator Award interview will be followed by the Latinovator Press Conference in Plaza One, 5th Floor from 2 to 2:45 p.m.



OPENING RECEPTION AND CONCERT NIGHT presented BY AARP and iHeart. Opening Musical Act San Luis and DJ Extreme.



Wednesday April 18, 2018 7:00pm – 10:00pm

19th Floor JW Marriott Marquis Miami, Miami, FL 33132, USA


Presented by Prudential Financial, the Positive Impact Awards are the ultimate VIP gala event and national award of all Hispanicize because it celebrates outstanding individuals nationwide who volunteer their time and resources to make a difference in the lives of Hispanic Americans across the country. This year’s awards feature a keynote by former HUD Secretary Julian Castro and a special musical performance by super star singer Fonseca.

This year’s winners are Wendy Carrillo, Julio Ricardo Varela and Kirk Michaelis. Each stood out above the rest for their efforts to propel action through civic engagement, accountability through journalism and selfless acts in providing humanitarian relief efforts. Created in honor of the late Hispanicize co-founder Louis Pagan, the Person of the Year award winner will be named onstage at the conclusion of the program.


THURSDAY, APRIL 19 (Community Day at Hispanicize 2018)


Thursday April 19, 2018 8:45am – 9:10am

Nona Jones leads multi-cultural, faith-based, youth and nonprofit community partnerships for Facebook, the world’s leading social networking and social media company. In her role, Nona is responsible for helping develop and drive the product strategy undergirding Facebook’s mission of giving its 2 billion members the power to build community and bring the world closer together.


Thursday April 19, 2018 7:00pm – 10:00pm. Red carpet walk starts at 7 p.m. sharp.

19th Floor JW Marriott Marquis Miami, Miami, FL 33132, USA

Hispanicize 2018 concludes with the the most prestigious national honor celebrating the achievements of top Latinx and multicultural digital content creators, the Tecla Awards. La Abuela, Jenny Lo, is this year’s host, so watch out! The awards will feature a musical performance. This night is one of the hottest tickets of the event!


Hispanicize will be packed with many opportunities for fun video and photojournalism. In order to assist you with what some of those highlights are, here is a list of suggestions:

Latinovator Lunches. Both of these Latinovators are outstanding Latino/a individuals who have accomplished something truly remarkable. Journalists will have the opportunity to a meet and greet them as well as to have photo ops.

**For interview requests, please contact DavEllePR: [email protected], [email protected], [email protected] (Contact Carolina with queries in Spanish)

Sponsor Exhibits (Every day): Major exhibitors include Prudential Financial, Microsoft, Toyota, CVS Health, Wells Fargo, SBS/La Musica, United Airlines, and many more.

Artist on the Rise Music Lounge: Major music acts will be performing daily. Attendees are welcome to visit and relax on the couches and watch the performances from emerging artists. We will update media and attendees daily with who will be performing.

  • LIVE PERFORMANCE FROM LADAMA – Tuesday April 17, 2018 3:30pm – 4:30pm, North Pre-Function JW Marriott Marquis Miami, Miami, FL, USA
  • LIVE PERFORMANCE FROM MELYMEL: Wednesday April 18, 2018 4:00pm – 4:30pm.
  • North Pre-Function JW Marriott Marquis Miami, Miami, FL, USA, In the Dominican Republic, she was given the moniker “La Mama del Rap” — the first and most respected female rapper of her generation, and a Latin urban music superstar with more than 1.4 million social media followers and over 20 million views on her YouTube channel.
  • LIVE PERFORMANCE FROM COASTCITY: Thursday April 19, 2018 3:30pm – 4:30pm, North Pre-Function JW Marriott Marquis Miami, Miami, FL, USA

2018 5th Annual Positive Impact Awards (Wednesday): Photo opportunities will be available on the red carpet and during the show.

4th Annual Tecla Awards (Thursday): Photo opportunities will be available on the red carpet and during the show.

SECTION 5: NEW & NOTABLE at Hispanicize 2018:

Each year, Hispanicize Event Miami brings together industry stand-outs to create an agenda that is timely, dynamic and forward-thinking. This year, some of the event’s new additions include:

  • Welcome Remarks will be presented by Manny Ruiz, Founder, Hispanicize Media Group but also Joe Uva, the Company’s Newly Appointed CEO.
  • Hispanicize 2018 Unveils PR Industry Track In Partnership With The National Hispanic Public Relations Association (HPRA)
  • Hispanicize 2018 and HP Unveil Comprehensive Agenda of Speakers and Sessions for Inaugural Hispanicize U
  • Hispanicize 2018 today announced the companies and organizations that will be recruiting for full-time, part-time and internship positions in marketing, advertising, PR, and journalism at the inaugural Hispanicize Diversity Marketing and Communications Career Fair. The job/career fair is slated for Wednesday, April 18th between 1 and 5:30 p.m.


(Refer to Schedule at and at the Hispanicize App for real-time updates)

Tuesday, 4/17:


7:30 am: Brands Love Creators Speed-Dating Breakfast (Presented by Disney)

8:30 am: Welcome Remarks By Manny Ruiz, Founder, Hispanicize Media Group and Joe Uva, Newly Appointed CEO, Hispanicize Media Group (19th Floor)

9:10 a.m. Keynote address by Richard Edelman, CEO of Edelman at the CMO & Diversity Summit

10:00 am: Official Kick Off of Hispanicize U by presenting partner HP (5th Floor)

10:10 am: Microsoft Keynote – Culture Transformation: How Microsoft is empowering every person and organization on the planet to achieve more with Diego Rejtman (5th Floor)

10:45 am: Keynote address bySteven Wolfe Pereira, Chief Marketing and Communications Officer, Quantcast

11:00 am: Latina Journalists in the Era of #MeToo with Jennifer Marcial Osacio, Gloria Ordaz, Lorraine Pazeres, Veronica Villafane

12:45 pm The 7 Virtues: Keynote address by Colin McConnell, Senior Vice President and Chief Brand Officer,  Prudential

1:00 pm: LeJuan James Latinovator Presentation (Presented by Microsoft) (3rd Floor)

2:00 pm: LeJuan James Press Conference (5th Floor)

2:20 pm: #Prupárate: How Authentic Storytelling Opens People’s Heart to Financial Content

Wednesday, 4/18:

9:00 am: Multicultural Digital Trends in 2018 Townhall

10:45 am: Pasión for Sports: How Hispanics are Driving the Future of Sports Marketing

11:00 am: Let’s Learn Together with Don Francisco: Understanding the Facts about Type 2 Diabetes with Don Francisco

1:00 to 5:30 pm: Hispanicize Diversity Marketing and Communications Career Fair

3:00 pm: McDonald’s: Building Brand Reputation and Driving Traffic Among Hispanic Consumers

7:00 pm: Positive Impact Awards with Julian Castro and performance by Fonseca

Thursday, 4/19:

10:00 am: Latinovator Press Conference

10:00 am The Latino Perfect Pitch (Presented by Wells Fargo)

1:00 pm: Latinos in the Crossroads of Politics, Policy and Leadership Identity with NBC’s Jose Diaz-Balart

3:30 pm: Crisis of Puerto Rico Through A Social Lens: Now What? (Presented by Ana G. Mendez University System)

5:00 pm: NBC News Reception

7:00 to 10 pm: Tecla Awards

SECTION 7: Expected VIP Guests (Please see schedule for many more – below is ONLY a sampling)

LeJuan James, Content Creator/Influencer

Olga Tañon, Singer

Don Francisco, Univision Network TV Host

Fonseca, Singer

Ladama, Musician

MelyMel, Musician


José Díaz-Balart, Anchor, NBC News

Franco el mas Franco, Radio Personality

Jessica Carrillo, Telemundo Host/Personality

Rosina Grosso, Telemundo Deportes Host

Mauricio Novoa, Actor, best known for ‘Al otro lado del muro’

Many others!

SECTION 8: General Event Facts

Now in its ninth year, Hispanicize 2018 Week is the largest annual event for Latino trendsetters and newsmakers in digital content creation, journalism, marketing, entertainment and tech entrepreneurship.Hispanicize 2018 is taking place April 17-19th in Miami, FL at the JW Marriott Marquis and is expected to gather more than 2,500 of the nation’s most influential Latino professionals from the industries of digital content creation, journalism, music, marketing, film and business over four days.

To see more, visit here:


Several of the Top Expected Event Hashtags we recommend you track are:













Where to Follow Hispanicize:

Twitter: @Hispanicize /




SECTION 10: List of Sponsors and Partner Organizations

The flagship sponsor of Hispanicize 2018 is Prudential FinancialAdditional sponsors include Toyota, WALT DISNEY Studios, HP, Microsoft, Universal Orlando Resort, CNN, CNN en Español, Facebook, Amazon, Carnival Corporation, Wells Fargo, Walmart, Wow Mktg, CVS Health, United Airlines, República, Edelman, Publicis Groupe, Regions Bank, Cantu, the Greater Miami and Conventions Visitors Bureau, El Hint, Visit Philly, Israel Tourism, Telemundo, Microsoft, AARP, Suave, the Latino Museum, HCode Media, Ford Fund, BODEN, Havas FORMULATIN, NASCAR, ESPN Deportes, SBS/La Music, CNET, Be The Match, Otter Box, Anomaly, the City of Miami, Remitly, Tadin, Estefan Kitchen, NBC News, CNBC, TVMAS, CSP Media Group, Gil Media Co, Egami Consulting, The Graspa Group, Hispanicize Wire, InkLink Marketing, the AIDS Health Foundation, ReVolver, Ana G. Mendez University, and Sensis.