MEDIA ALERT: Coca-Cola is Going All-Out in Celebration of the 2014 FIFA World Cup at Hispanicize
Latin music icon Carlos Vives will take part in Coca-Cola’s ‘The Power of Fútbol’ session showcasing the bilingual version of the official Coca-Cola World Cup Song
MIAMI, FL – April 1, 2014 — (HISPANICIZE WIRE) –
WHO: Carlos Vives, Alba Adamo and Fernando Fiore will take part in “The Power of Fútbol” session at Hispanicize 2014.
WHAT: As part of Coca-Cola’s festive Brazilian atmosphere at Hispanicize attendees will learn about the “The Power of Fútbol” and Coca-Cola’s 2014 World Cup programming for Latinos, as part of the company’s largest global marketing program to history. Through “The World’s Cup” campaign, Coca-Cola creates unrivaled access, participation, empowerment and conversation with the goal of delivering the most accessible and inclusive FIFA World Cup™ ever.
Latin music icon Carlos Vives will close the program showcasing Coca-Cola’s official World Cup song, “La Copa de Todos,” recorded by Vives in collaboration with David Correy.
WHERE: Hispanicize 2014, Chopin Ballroom, 110 Chopin Plaza, Miami, FL, 33131
WHEN: April 2, 2014, 1 p.m. to 2 p.m.
CONTACT: To RSVP and schedule interviews, please contact Maria Ramirez at [email protected] or 786-522-0170