Max Ramirez Promoted to Vice President Digital Media Sales for Spanish Broadcasting System
MIAMI, Florida – February 6, 2014 – (HISPANICIZE WIRE) – (SBS/MegaTV/BigTimeMedia) —Spanish Broadcasting System Inc. (SBS) (Nasdaq: SBSA) is pleased to announce the promotion of Max Ramirez to Vice President, Digital Media Sales of SBS Interactive. In his new role, Max will oversee the national digital sales team and continue providing solutions to national advertising agencies and local clients. Ramirez will be based out of Los Angeles, California and will report to Jesus Lara, EVP of Digital Media of SBS Interactive.
“It is truly a privilege to be part of the SBS family. This new and exciting challenge allows me to combine my experience with an unparalleled portfolio of cross media assets”
Mr. Ramirez has over 15 years’ experience of media sales, and has in-depth knowledge of the digital media realm including display, video and mobile among others. Prior to SBS, he has held senior sales roles for companies such as Batanga Media, ImpreMedia, MTV and Katz Media Group. He’s been leading U.S. Hispanic marketing initiatives for advertisers in the areas of auto, entertainment, sports and theatrical.
“Max is a great asset to our strong Digital Media team,” commented Albert Rodriguez, COO of SBS. “His extensive experience and knowledge of the U.S. Hispanic market will help generate additional growth for SBS’s online community and deliver the best applications, services and programs for our valued audience.”
“It is truly a privilege to be part of the SBS family. This new and exciting challenge allows me to combine my experience with an unparalleled portfolio of cross media assets,” said Max. “I am incredibly enthusiastic about what lies ahead.”
A New York City native, Ramirez earned his MBA from Dowling in Long Island, NY and his BBA from Berkeley College. In his spare time, he enjoys running, golfing and traveling. He currently resides in Huntington Beach, California with his family.
About Spanish Broadcasting System, Inc.
Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and operates 20 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Tropical, Mexican Regional, Spanish Adult Contemporary and urban format genres. The Company also owns and operates MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events and owns 21 bilingual websites, including http://www.LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company’s corporate Web site can be accessed at http://www.spanishbroadcasting.com.
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