MIAMI, FL – October 28, 2015 – (HISPANICIZE WIRE) – Malena Higuera, Senior Vice President, US Marketing, L’Oréal Paris’ and Patricia Pineda, Group Vice President, Hispanic Business Strategy Group, Toyota Motor Company today were named co-chairs of the national advisory board of Hispanicize 2016 that features senior executives and influencers from the nation’s leading U.S. Hispanic brands, marketing agencies, digital content creators, journalism, Latin music and film industries.

Hispanicize 2016 (, the 7th anniversary Latino trends event for top influencers in social media, marketing, journalism, music, film and tech, returns to the InterContinental hotel in downtown Miami, April 4-8, 2016.

(See the Hispanicize 2015 recap video here:

“We’re honored to have two powerhouse Latinas contribute their leadership and insights to make Hispanicize 2016 the most uplifting, creative and unifying multi-industry event in our seven year history,” said Manny Ruiz, founder and creative director of the Hispanicize event. “2016 is a critical year for Latinos to be heard and seen like never before and with the support of our national advisory board Hispanicize will rise to the occasion.”

Among the most prominent items on the national advisory board’s agenda are judging the national Latino Influencer Awards for excellence in digital content creation, marketing and cultural influence, the Positive Impact Awards, the evolution of the Hispanicize Music Festival, the creation of the first Hispanic Journalist Showcase for Spanish-speaking journalists and the Hispanicize Film Showcase.

In addition to Higuera and Pineda, the Hispanicize 2016 board is comprised of:

Mariela Ure, Senior Vice President and Hispanic Segment Strategy Lead for Enterprise Marketing, Wells Fargo

Luis Rosero, Director of Hispanic Business Strategy Group, Toyota Motor North America

Jason Riveiro, Multicultural Marketing Manager, Big Lots, Inc.

Dorinda Walker, Director of Consumer Strategy & Key Initiatives, Multicultural Marketing, Prudential Financial, Inc.

Lisa Villareal, Vice President & Account Team Lead for Corporate Social Responsibility, Global Communications, Prudential Financial, Inc.

Tim Bunch, CMO, Sundial Brands

Mauricio Jimenez, Hispanic Marketing Manager- Foods/Refresh, Unilever

Maria-Cecilia Toro de Guertin, Director, Multicultural Publicity, Walt Disney Studios

Elizabeth Ninomiya, Manager of Corporate Communications, Latin America & Caribbean/U.S. Hispanic, JetBlue Airways

Monica Granados, Digital Content Strategist & Editor – Que Rica Vida at General Mills

Craig Smith, Managing Director of Corporate Communications, Best Western International

César M. Melgoza, founder and CEO, Geoscape

Natalie Boden, President, BodenPR

Carlos Correcha-Price, General Manager, Edelman Miami

Jose Villa, President, Sensis

Lili Gil Valletta, CEO and Co-Founder, XL Alliance

Jorge Ortega, Executive Vice President, Managing Director, Burson Marsteller-Miami

Zandra Zuno, EVP, National Practice Leader, Multicultural Marketing, Golin

Isaac Mizrahi, Co President, Chief Operating Officer, Alma

Luis Miguel Messianu, Creative Chairman-CEO, Alma

Julie Jameson Grayum, PR / Social Media Account Director, Lopez Negrete Communications, Inc.

Roxana Lissa, CEO, RL Public Relations

Hugo Perez, Executive Vice President, Global Content & Digital Innovation, Zeno Group

Kimberly Stohl, Director, Citizen Relations

Jorge A. Plasencia, Co-Founder, Chairman and CEO, República

Eduardo Caballero, Hispanic Market Industry Pioneer

Servio Fernandez, President, BTL Network

Sara Ataie, Senior Director, BTL Network

Calixto Chinchilla, Director of Hispanicize Film Showcase and former Executive Director of the New York International Latino Film Festival

Mekahlo Medina, President, National Association of Hispanic Journalists

Hugo Balta, Immediate Past President, National Association of Hispanic Journalists and Senior Director, Multicultural Content, ESPN

Veronica Villafañe, Publisher,

Juan Alanis, Publisher of Juan of Words and VP Corporate Communications/Social Media at Fleishman Hillard

Rocio Mora, Creator, Risas Rizos

José Hernández Falcón, Founder/Organizer, Puerto Rico BloggerCon

Rosy McMichael, YouTube Beauty Vlogger,

Elayna Fernandez, Creator, The Positive Mom

Eddie Garcia, Founder,

Jairo Orozco and Bryan Rojo, Instagram Creators, Mexican Gueys

Carolyn Scott, Founder, Healthy Voyager

Charlie Lapson, Founder & CEO, Red Carpet Rumba / Red Carpet Tips, and TV Style Expert

Cristy Clavijo-Kish, Co-Managing Partner, DiMe Media

Jorge Bravo, Founder, Hispanic Kitchen

Katherine Johnson, Partner, Hispanicize Event and Co-Director, Hispanicize Music Festival

George Cabrera, President/CEO, ASPIRA of Florida

About Hispanicize 2016
Now in its seventh year, Hispanicize 2016 Week ( (#Hispanicize16) is the iconic, largest annual event for Latino trendsetters and newsmakers in digital content creation, journalism, marketing, entertainment and tech entrepreneurship.

Hispanicize 2016 is expected to gather more than 3,000 of the nation’s most influential Latino professionals from the industries of digital content creation, journalism, music, marketing, film and business over five days. The event will take place in downtown Miami’s InterContinental hotel, April 4-8, 2016.

The Hispanicize event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos in the U.S. and/or Puerto Rico.

The Hispanicize event can be found on Facebook, Instagram (@HispanicizeEvent), Twitter and Periscope (@Hispanicize).