MIAMI, FL – November 10, 2015 – (HISPANICIZE WIRE) – Move over Millennials, it’s time to start discovering the next demographic headed our way: Generation Z. The topic of who influences Latino teens, one of the hottest demographics brands need to gear up for, is the focus of a ground-breaking national survey that Alma is leading in partnership with DiMe Media.

“This is a group that will be large and in charge before we know it,” says Marta Insua, VP of Strategic Insights at Alma. “By getting to know them ahead of time, we can gather the intelligence and insights we need to prepare for the next generation in marketing.”

The full results of the survey will be unveiled at Hispanicize 2016 as part of a premier marketing industry session that will also feature a live focus group panel. Hispanicize 2016 (www.HispanicizeEvent.com), the 7th anniversary Latino trends event for top influencers in social media, marketing, journalism, music, film and tech, is slated for the InterContinental hotel in downtown Miami, April 4-8, 2016.

(See the Hispanicize 2015 recap video here: https://www.youtube.com/watch?v=TVG9vBmpJJc)

“There is going to be a lot of buzz about this session because we’re talking about the generation of Hispanics that will be even more influential in how brands, politicians and other organizations operate,” said Manny Ruiz, founder and chairman of the Hispanicize brands that include the Hispanicize event and DiMe Media. “This research and session are a prototype of the compelling content we have in store for our faithful audience of Hispanic market brands, agencies and media companies attending next year’s event.”

About Alma

Founded in 1994, Alma is today the 7th largest Hispanic Agency (based on Ad Age’s Hispanic Fact Pack.) Advertising Age named Alma the 2014 & 2015 Multicultural Agency of the Year and included the agency on its “A-List” in 2012 and 2010. In 2013, President and Chief Creative Officer Luis Miguel Messianu was named Diversity Trendsetter at the AAF Diversity Achievement Awards. The agency has won top industry awards including: Cannes Lions, Effies, Clios, D&AD, FIAP, Art Director’s Club and El Sol. Long-standing clients include McDonald’s, State Farm, Clorox, Tobacco Free Florida, and Anheuser Busch, among others. For more information, visit www.almaad.com or their social accounts @AlmaAgency.

About Hispanicize 2016

Now in its seventh year, Hispanicize 2016 Week (www.HispanicizeEvent.com) (#Hispanicize16) is the iconic, largest annual event for Latino trendsetters and newsmakers in digital content creation, journalism, marketing, entertainment and tech entrepreneurship.

Hispanicize 2016 is expected to gather more than 3,000 of the nation’s most influential Latino professionals from the industries of digital content creation, journalism, music, marketing, film and business over five days. The event will take place in downtown Miami’s InterContinental hotel, April 4-8, 2016.

The Hispanicize event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos in the U.S. and/or Puerto Rico.

The Hispanicize event can be found on Facebook https://www.facebook.com/Hispanicize, Instagram (@HispanicizeEvent), Twitter and Periscope (@Hispanicize).