NEW YORK, NY – December 31, 2014 – (HISPANICIZE WIRE) – Noom, Inc. today announced it is making its leading wellness app, Noom Coach, available in Spanish on December 31st, just in time to help with New Year’s resolutions. The company aims for the Spanish release of Noom Coach to help fight growing obesity rates among Hispanics – 60% of the U.S. Hispanic population is either overweight or obese, according to a study by Arizona State University. Noom Coach integrates the latest advances in behavioral science and nutrition to help busy people unlock healthier habits that last a lifetime.

Each morning the coach gives users a few things to focus on, which are found as tasks on the home screen. Throughout the day, users log what they’re eating and drinking – and thanks to Noom’s world-class technology, predictive algorithms and intuitive portion sizes – it’s possible to do that in mere seconds. Easy-to-understand, instant meal feedback also helps people learn how small daily choices affect their weight loss journey. Positive reinforcement is central to the Noom Coach experience. The app celebrates your successes and lets you experience the successes of others via virtual support groups.

“Noom Coach’s personal approach and humor kept me motivated to take the necessary steps and improve my health,” said Juan Tornoe, Noom Coach user who’s lost 70lbs by using the application. “It’s amazing how it changed my life. I went to get a check-up and I was blown away by the fact that my blood pressure, my glucose and cholesterol levels were perfect!”

The Centers for Disease Control (CDC) Diabetes Prevention Program has recognized Noom Coach for its ability to deliver a lifestyle intervention, engagement and behavior change program to prevent type 2 diabetes. Diabetes is an urgent health problem in the Latino community. According to the American Diabetes Association, Latino rates of diabetes are almost double those of non-Latino whites

“Even when you know what you should do, the real challenge is doing it. Willpower is a limited resource; Noom Coach helps you hack it to help you succeed,” said Fernando Escamilla, Noom Coach’s Operations Manager. “We’re thrilled to be able to offer the coach’s focused guidance and motivation to Spanish speakers.”

With more than 1,100 recipes and 500,000 food options in the app’s database, the growing number of Spanish-language Noom Coach users will now count on a reliable, in-language source to jumpstart and keep their nutritional and exercise New Year resolutions.

Noom Coach in Spanish is available for free on the App Store for iPhone and on Google Play for Android phones. Its premium version, Noom Coach Pro is also available for $9.99/month via In-App Purchase and offers an experienced facilitator and group support.

About Noom, Inc.:
Noom, Inc. creates fun and easy-to-use mobile apps that provide intelligent nutrition and exercise coaching to help users build healthier habits for life. Noom provides research-backed products that help people achieve real, positive outcomes. With more than 20 million installs, the company’s suite of apps includes CardioTrainer, Noom Walk, and its flagship app Noom Coach for Android and IOS, which has been the #1 grossing Health and Fitness App since 2012 in the Google Play Store. Noom has offices in New York City, Berlin, Seoul and Tokyo.

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