LBI Media, Inc. Named ‘Top Content Provider to Hispanic Audiences’ at Portada’s 2016 Hispanic Advertising & Media Awards
— Portada Online, the leading source of news and analysis in Latin marketing and media, recognizes LBI Media, Inc. in 2016 awards ceremony —
BURBANK, CA – September 21, 2016 – (HISPANICIZE WIRE) – LBI Media, Inc., the largest privately held, minority-owned Spanish broadcaster in the U.S., was recently honored at the 2016 Portada Advertising & Media Awards in New York City as “Top Content Provider to Hispanic Audiences” in the U.S.
LBI Media, Inc. and its Estrella TV Network, along with its digital multichannel network platform Fenomeno Studios were nominated as finalists in three major categories in the latest edition of the Portada Advertising & Media Awards: Top Media Property Targeting Hispanic Audiences- LBI Media, Inc., Top Content Provider To Hispanic Audiences- Estrella TV and “Programatico Lopez” Digital Innovator Award- Fenomeno Studios.
“We are honored and pleased to be recognized as a ‘Top Content Provider Targeting Hispanic Audiences’ in 2016. At Estrella TV, we strive to provide the highest quality Spanish language programming for Latinos living in the U.S. We also take great pride in the fact that we employ hundreds of hard-working Latinos across the country in the entertainment sector,” stated Lenard Liberman, CEO, LBI Media, Inc.
LBI Media, Inc. and its Estrella TV Network have established a solid reputation in providing unique, innovative programming targeting Hispanics living in the U.S. At least 75% of the network’s Spanish language content is produced by an overwhelming Latino workforce at its Burbank, California television studios. Recently, a Nielsen ratings report confirmed a ratings increase of 20% year over year from Q3 2015 to same period in 2016 among Hispanic millennials in the U.S., making Estrella TV the only Spanish language television network in the country that experienced growth during this period.
The “Top Content Provider To Hispanic Audiences” award recognizes content marketing firms, content studios, video production studios and newswire firms that target Hispanic audiences in Spanish and/or English, either exclusively, or have substantial amount of Hispanics in their audience. The winner is distinguished by the quality of the content it provides to the targeted audience.
“Portada award winners are determined through a combination of the two most important recognition elements: Peer-to-peer recognition and expert knowledge. Three finalists per category are nominated and voted by Portada’s audited audience of more than 130,000 professionals throughout the Americas. Once the three award finalists per category are determined, our award jury of key brand marketing and agency executives selects the award winners,” stated Marcos Baer, publisher of Portada.
About LBI Media, Inc.
LBI Media, Inc., is the largest privately held, minority-owned Spanish-language broadcaster in the United States, with ten television stations and seventeen radio stations operating in top U.S. Hispanic markets. LBI Media, Inc. is the parent company to the Estrella TV Network, Don Cheto Radio Network, Fenomeno Studios MCN, Que Buena Radio and La Raza Radio. The company produces over 50 hours of original television programming at its Burbank Television Studios each week. The Estrella TV programming catalog consists of over 7,500 hours of original, Spanish-language television programming in genres including talk, drama, comedy, variety, reality, music and more.