LBI Media, Inc. Appoints Scott Haugenes as New Senior Vice President of Network Sales
— Haugenes to lead national sales and marketing efforts for the company’s Estrella TV Network —
BURBANK, CA – October 7, 2016 – (HISPANICIZE WRE) – LBI Media, Inc., the largest minority-owned Spanish broadcasting company in the U.S., announced the promotion of Scott Haugenes, VP of new business development, to the helm of Estrella TV’s national sales and marketing teams. Haugenes has been appointed senior vice president of network sales effective immediately, and will be reporting directly to LBI Media’s chief operating officer, Winter Horton.
As senior vice president of network sales for LBI Media, Scott Haugenes will oversee all sales and marketing efforts for the Estrella TV Network and Fenomeno Studios. In this role, he will be responsible for developing and implementing strategic marketing and advertising opportunities for the network’s clients in the U.S. market.
Haugenes has over 20 years of sales and marketing experience. Prior to joining LBI Media, Haugenes had senior roles with ad agencies like Initiative, where he ran the national broadcast team, digital content companies like Generate and traditional media companies like Disney and Warner Brothers, where he led network sales teams. Haugenes holds a BA in Political Science and History from Hartwick College and is on the Board of WhyHunger.
About LBI Media, Inc.
LBI Media, Inc., is the largest privately held, minority-owned Spanish-language broadcaster in the United States, with ten television stations and seventeen radio stations operating in top U.S. Hispanic markets. LBI Media, Inc. is the parent company to the Estrella TV Network, Don Cheto Radio Network, Fenomeno Studios MCN, Que Buena Radio and La Raza Radio. The company produces over 50 hours of original television programming at its Burbank Television Studios each week. The Estrella TV programming catalog consists of over 7,500 hours of original, Spanish-language television programming in genres including talk, drama, comedy, variety, reality, music and more.