LBI Media Announces New Spanish Radio Partnership with Houston Astros
— La Ranchera Deportes 850 AM and 101.7 FM to carry all 162 regular season games in 2018 —
BURBANK, CA – March 26, 2018 – (HISPANICIZE WIRE) – LBI Media, the fastest growing, minority owned Spanish- language broadcaster in the U.S. announced a new multi-year agreement to carry Astros games on La Ranchera Deportes 850 AM and 101.7 FM.
“Our partnership with LBI Media is a big win for the Astros and for our many Spanish-speaking fans,” said Astros President of Business Operations Reid Ryan. “Opening Day for the 2018 season is just around the corner and we are looking forward to hearing the Astros Spanish radio broadcast on its new AM and FM dials.”
La Ranchera Deportes 850 AM and 101.7 FM will carry all 162 regular season games, marking the first time that Astros games will be broadcast in Spanish on both an AM and FM station, simultaneously. Returning to call the action on the air will be the broadcast team of Francisco Romero (play-by-play) and Alex Trevino (color). The 2018 season will be the 11th calling Astros games for Romero and the 23rd for Trevino, the former Astros catcher who spent 13 seasons in the Major Leagues overall. Popular Astros icon Jose Cruz will also make frequent appearances in the broadcast booth as in past seasons.
“LBI Media is excited to be the new home and partner of the World Champion Houston Astros on Spanish radio,” said Winter Horton, COO, LBI Media, Inc. “All of the Astros action will be available to listeners on both AM and FM, ensuring Spanish speaking Astros fans of Houston will hear every game all season long.”
About LBI Media, Inc.
LBI Media is the largest privately held, minority-owned Spanish-language broadcaster in the United States, with ten television stations and seventeen radio stations operating in top U.S. Hispanic markets. LBI Media operates the EstrellaTV Network, Don Cheto Radio Network, Fenomeno Studios MCN, Que Buena Radio and La Raza Radio. The Company produces over 50 hours of original television programming at its Burbank Television Studios each week. The EstrellaTV® programming catalog consists of over 7,500 hours of original, Spanish-language television programming in genres including talk, drama, comedy, variety, reality, music and more. To learn more about LBI Media and see company updates, please visit www.lbimedia.com.