Latino Comedy Creators Mexican Gueys Hit Major Fan Engagement Level
— Jairo Orozco and Bryan Rojo go from YouTube to InstaStars and will be leading talent at Hispanicize LA Creator Meet & Greet –
MIAMI, FL – August 31, 2018 – (HISPANICIZE WIRE) – Hispanicize (www.Hispanicizeevent.com), the largest annual gathering for Latinx trendsetters and influencers in digital content creation, journalism, marketing, entertainment, tech and entrepreneurship, is excited to welcome the Mexican Gueys Latino millennial comedy duo to the growing roster of digital creators for its inaugural Hispanicize LA Creator Meet & Greet on Saturday, Oct 13th. As talent managed by HMG, parent company of the Hispanicize event, Mexican Gueys have hit some key milestones with social media engagement and ongoing content production.
The U.S.-born Latino millennials use their Mexican heritage to create culturally inspired comedy to connect with audiences nationally. The cousins Jairo Orozco and Bryan Rojo, famously known as the Mexican Gueys, host a weekly Instagram Live on Thursdays titled ‘Baby Friday’ that continues building an engaged audience of more than 4,000 fans who tune in weekly. The live social broadcast has attracted brands and features sponsored and non-sponsored contests, giveaways and the preferred music mix for the duo that are also LA-based DJs.
“The hard work, dedication to their fans and creative spirit has helped propel Jairo and Bryan to organically reach more than 700,000 fans on Instagram and over 200,000 on Facebook,” said Cristy Clavijo-Kish, Managing Director of Partnerships for Hispanicize Events who also oversees the growing Talent Management group for the company. “Creating consistent quality comedic content that resonates culturally with Latinos and non-Latinos isn’t easy, the Mexican Gueys know how to truly engage their growing fan base.”
“It has been an amazing adventure and we are truly grateful to be part of a great organization like Hispanicize and HMG. We’re excited to meet some of our fans at Hispanicize LA and join other fantastic content creators at the Creator Meet & Greet. Ever since we started going to Hispanicize events we have learned so much about how to grow our brand,” said Jairo Orozco, President of Mexican Gueys. If you are a content creator or you live in the social media world like us, we definitely look forward to meeting you at the Hispanicize Los Angeles event this October.”
Hispanicize LA is presented by returning title sponsor Prudential Financial from October 11-13th at Century City’s Intercontinental Hotel to close out Hispanic Heritage Month. (For tickets register here!)
Now in its 9th year, Hispanicize 2018 (http://www.HispanicizeEvent.com) (#HispzLA) is the largest annual event for Latino trendsetters and newsmakers in digital content creation, journalism, marketing, entertainment and tech entrepreneurship. The events held in Miami (Spring) and Los Angeles (Fall) are a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books, music and more targeting Latinos in the U.S. and/or Puerto Rico.
The Hispanic Heritage Month edition in LA, presented by Prudential, is expected to attract more than 700 attendees with a combination of industry professionals, senior-level college students and for the first time Latino consumers on Saturday when the agenda is opened for popular influencer Meet & Greets.
The Hispanicize event is owned and operated by HMG, a multi-platform media company for multicultural Millennials and Generation Z.
HMG works with leading brands and advertisers to navigate the rapidly evolving, $1.7 Trillion U.S. Hispanic market by offering branded media opportunities, brand integrations, celebrity endorsements, digital marketing and paid social campaigns, social influencer and talent management. The company also owns and operates Latino influencer network DiMe Media, digital publishing platforms Hispanic Kitchen and Latina Moms, and is a strategic investor in AI technology company Nectar9. Recently, HMG entered a strategic partnership with Designated Player, a content production and marketing company founded by Spanish soccer star David Vila and formed a joint-venture with Silicon Valley based Fligoo, a big-data and analytics technology enterprise. More details can be found at http://hmgmedia.co.