LAKEWOOD, NJ – August 18, 2017 – (HISPANICIZE WIRE) –, the national digital platform that advocates for the economic empowerment of the Latina working woman, announced their 2017 Latina Small Biz Expo and Pitch your Business to the Media Competition. The event will take place at the New Jersey Institute of Technology (NJIT) Campus Center Atrium in Newark, NJ on November 9, 2017. Main Media Partner for this event is Univision 41.

“After two successful years of conducting our Pitch your Business to the Media Competition, we have added the Latina SmallBiz Expo to this annual event. We want to celebrate and showcase the power of Latina small businesses in the region, the driving force of many markets such as beauty, retail, clothing, telephone services, food and beverage, financial services and many more,” said Susana G Baumann, Editor-in-Chief,

Hosting this event will be the New Jersey Institute of Technology’s Enterprise Development Center (EDC), a high-tech and life science business development center on the campus of New Jersey Institute of Technology (NJIT). As an “innovation cluster” and focal point of global cooperation, the EDC boasts an ecosystem of ninety (90) seed, start-up, and expansion companies developing next-generation technologies and products across multiple industry verticals.

The EDC ecosystem mirrors the diverse student and faculty body of NJIT with more than 2 out of 5 company CEOs being of color and nearly a quarter being women-owned. These companies have generated annual revenues of $110M, created over 800 jobs, and stimulated deal flow into the investor funding community via the NJIT Highlanders Angel Network (NJITHAN).

“We are excited to partner with in support of the Latina SmallBiz Expo & Pitch your Business Competition. We share a common mission of empowering entrepreneurs and promoting opportunity, job creation, and economic growth in our communities,” said Jerry Creighton, Sr., executive director of the EDC. “The Expo and Pitch Competition, coupled with our contributing breakout sessions, will be an impactful learning opportunity for all attendees. We are very pleased to participate and welcome Latinas, the fastest growing business community in the nation, to our campus.”

Latinos represent 19 percent of the population in New Jersey and New York states. “In New Jersey alone, Latinos as a group make up the fastest-growing segment of the state’s population. They also contribute an estimated $46B in purchasing power to the state’s economy and own an estimated 36 percent of all small businesses,” Baumann said. “Similarly, New York Latinos’ purchasing power stands at estimated $90B and growing. Half of New York’s over 300,000 Latino-owned businesses are owned by Hispanic females, compared to 36 percent in the nation,” she added.

“We are extremely grateful to count with the support of NJIT as Hosting Sponsor and Univision as Media Sponsor because they recognize the relevance and potential of this community in the region,” Baumann said.

The event will take place at the NJIT Campus Center Atrium, 150 Bleeker St, Newark, NJ 07102, on November 9 from 4:00pm to 9:00pm. Free parking will be available for all attendees.

For information and to register or to participate in the Pitch your Business to the Media Competition, please visit Latina SmallBiz Expo (

For sponsorship and promotional opportunities, please contact [email protected]

About is a national digital platform that advocates for the economic empowerment of the Latina working woman. Susana G Baumann, Director of LCSWorldwide and Editor-in-Chief of is an award-winning business writer, published author, speaker and multicultural marketing expert. For this initiative, launched only three years ago, she has received the 2015 Hispanicize TECLA Award, the 2015 LISTA (Latinos in Information Sciences and Technology) Award and was named 2017 Latina of Influence by Hispanic Lifestyle Magazine.


For HR photos and logos links, please CONTACT: Susana G Baumann, Editor-in-Chief, [email protected] or (848) 238-6090.

Photos include:

NJIT Campus Center Atrium (Courtesy NJIT);
Jerry Creighton Sr., executive director of the NJIT/NJII Enterprise Development Center (Courtesy NJIT);
Latina SmallBiz Expo logo;
Susana G Baumann, Editor in Chief, (Courtesy