MIAMI, FL – March 2, 2017 – (HISPANICIZE WIRE) – Alex Sensation, the most influential DJ and radio personality in Spanish-language radio in the United States, and Dorinda Walker, Vice President of Consumer Strategy & Key Initiatives Multicultural Marketing for Prudential Financial, were named co-chairs of the national advisory board of Hispanicize 2017 today. The 8th annual Hispanicize ( takes place in downtown Miami April 3-6.

“Even though Alex and Dorinda are very different, they are also a strong complement to each other in how we have elevated the event this year,” said Manny Ruiz, CEO and founder of Hispanicize Media Group, the company that owns the event.

“Alex’s influence in the music industry is profound and will catapult Hispanicize to a new level within the Latin music industry this year. In contrast, Dorinda has been a major catalyst in helping us build much stronger financial and technology empowerment platforms and focuses within the event. Together they are truly the backbone of an incredible advisory board that really outdid themselves this year”.

This year’s Hispanicize event board features senior executives and influencers from the nation’s leading U.S. Hispanic brands, marketing agencies, digital content creators, journalism, Latin music and film industries.

(See the Hispanicize 2016 recap video here:

In addition to Sensation and Walker, the Hispanicize 2017 board is comprised of:

Richard Montanez, Director of Multicultural Sales and Marketing – North America, PepsiCo

Nydia Sahagun, Senior Vice President, Segment Marketing, Wells Fargo

Ozzie Areu, President, Tyler Perry Studios

Carlos Orta, Vice President of Corporate Affairs, Carnival Corporation

Jonathan Guerin, Senior Public Relations Manager, United Airlines

Steve Barrett, Editorial Director, PRWeek

Claudia Gonzalez Romo, Global Communications, UNICEF and Chairman of the Hispanicize CMO Summit

Carolina Santamarina, Vice-President of Sales & General Manager, SBS Miami

Alberto Mendoza, Executive Director, National Association of Hispanic Journalists

Mekahlo Medina, Immediate Past President, National Association of Hispanic Journalists

Hugo Balta, Past President, National Association of Hispanic Journalists and ‎Senior Director, Hispanic Initiatives, ESPN Deportes

Veronica Villafañe, Publisher,

Gloria Rodriguez, President, Comunicad

Luis Gonzalez, President, Ccom Group

David Duckenfield, Partner, Balsera Communications

Federica Narancio, President of NAHJ South Florida

Pilar Portela – Director of Sponsorship and Events for NAHJ South Florida

Damià S Bonmatí – Secretary and Treasurer of NAHJ South Florida

Janisse Martinez – Social Media Director of NAHJ South Florida

Mara Fernandez, Associate Publisher/Senior Director for U.S. Hispanic/Latin America, PRODU

Servio Fernandez, CEO, BTL Network

Mike Valdes-Fauli, President & CEO, Pinta

Natalie Boden, President, Boden

Carlos Correcha-Price, General Manager, Edelman Miami

Kety Esquivel, Senior Vice President – US Hispanic Consumer and Tech Practice, Edelman

Jose Villa, President, Sensis

Steve D. Nivet, Area President – South Florida, Regions Financial Corporation

Yvonne Lorie, National President of the Hispanic Public Relations Association and President of ReFresh PR

Jorge Ortega, Executive Vice President, Managing Director, Burson Marsteller-Miami

Jorge A. Plasencia, Co-Founder, Chairman and CEO, República

Calixto Chinchilla, Director of Hispanicize Film Showcase and Executive Director of the New York International Latino Film Festival

Audrey Ponzio, President, APC Collective

Cristy Clavijo-Kish, Chief Development Officer of Hispanicize Media Group and Chair of the 2017 Tecla Awards

Katherine Johnson, Director, Hispanicize Music Festival, Co-Founder & Partner, Hispanicize Media Group

Vincent Betancourt, Film & Entertainment Commissioner, City of Miami

José Hernández Falcón, Founder, Puerto Rico BloggerCon

Jay Mendoza, Digital Creator

— Matt Cherry, Publisher, iBlog Magazine

George “Urban Jibaro” Torres

Overall, Hispanicize 2017 Week this year will feature more than 200+ speakers in 100+ sessions, workshops, fireside chats and keynotes. Hispanicize 2017 also includes the 2nd annual DiMe Summit, the 4th annual Positive Impact Awards gala and the 3rd annual Tecla Awards. See the official preview video of Hispanicize 2017 here:

Among the most prominent items on the national advisory board’s agenda are judging the national Latino Influencer Awards for excellence in digital content creation, marketing and cultural influence, the Positive Impact Awards, the evolution of the Hispanicize Music Festival, the creation of the first Hispanic Journalist Showcase for Spanish-speaking journalists and the Hispanicize Film Showcase.

Sponsorship information is still available by contacting [email protected] or calling 203.364.4779.

Presented by Prudential Financial, Hispanicize 2017 Week ( is sponsored by a growing list of sponsors. As of today, announced sponsors also include: P&G Orgullosa, Crest, Toyota, SBS’ LaMusica, Wells Fargo, Walmart, State Farm, NASCAR, Best Western, Go Rving, KOA, Israel Board of Tourism, The W.K. Kellogg Foundation, AARP, CNN, CNN Español, Cooper Tires, The City of Miami, Kelley Blue Book, Princess House, Home Depot, Regions Bank, Pan American Life Insurance, ESPN Deportes, Florida Dairy Farmers, Ole Henriksen, Lansinoh, República, C-Com Group, Synergy Workspaces,, APC Collective, BodenPR,, Visit Philly, saludMóvil, The Calvert Foundation and Dvdendo.

Additional media partners include: PRWeek, Hispanicize Wire, Mamiverse,, Popful, Hispanic Kitchen, 2BTube, PRODU, El Sentinel, Puerto Rico BloggerCon, Hispanic PR Blog, the Hispanic Public Relations Association, Miami Herald Media, Media Moves, iBlog Magazine, and the Hispanic Association on Corporate Responsibility (HACR).

About The Hispanicize Event
Now in its 8th year, Hispanicize 2017 Week ( (#Hispz17) is the iconic, largest annual event for Latino trendsetters and newsmakers in digital content creation, journalism, marketing, entertainment and tech entrepreneurship.

Hispanicize 2017 is expected to gather more than 3,000 of the nation’s most influential Latino professionals from the industries of digital content creation, journalism, music, marketing, film and business over four days. The event will take place in downtown Miami’s JW Marriott Marquis Hotel, April 3-6, 2017.

The Hispanicize event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books, music and more targeting Latinos in the U.S. and/or Puerto Rico.

The Hispanicize event is owned and operated by Hispanicize Media Group, LLC, the parent company of DiMe Media, Hispanic Kitchen and the Hispanic PR Blog.

The Hispanicize Event can be found on Facebook, Instagram (@HispanicizeEvent) and Twitter (@Hispanicize).