New York, NY – May 1, 2014 – (HISPANICIZE WIRE) – Featuring leading artists as well as many of the music industry’s most prominent decision-makers, the 15th annual LAMC is once again returning to New York City this summer to celebrate its Quinceañera! Join thousands of entrepreneurs, musicians, DJs, journalists, marketers, managers, filmmakers, programmers and all kinds of music and culture lovers at the LAMC’s new home: the Affinia Manhattan Hotel at 7th Avenue and 31st Street.

Registration is now open; discounted once again to only $99 for a limited time at http://www.LatinAlternative.com

The LAMC continues with an expanded focus on movies, books, food and all forms of cutting-edge creativity, thanks to with key support from Google, Google +, Google Play, YouTube, AT&T, KCRW, Shure, Epiphone, LARAS, Herradura and of course, tens of thousands of New Yorkers each summer.

“LAMC is to Latin alternative the way the Sundance Film Festival is to indie movies.” – NEW YORK TIMES

Over the years, the LAMC has featured panelists from many of the industry’s most prominent decision-makers from Nike, Coca-Cola, Pepsi, Microsoft, ESPN, Target, Heineken, Live Nation, AEG Live / Goldenvoice, MTV, SiriusXM, Billboard, Sony, EA Sports, Pandora, eMusic, FourSquare, Spotify, mun2, Universal, Sony, EMI, Warner and many more

Watch the new LAMC video by Latin Recap to get a look and feel for all the excitement around the conference: http://youtu.be/mW5azdqj8WQ

The LAMC features free concerts at parks from Brooklyn to the Bronx, plus intimate private showcases at iconic venues around the city, as well as numerous industry panels and Q&A’s with special guests, showcases and events. Already announced are two concerts at Central Park SummerStage featuring Beatnuts, Ana Tijoux, Bodega Bamz and DJ Tony Touch on Wednesday, July 9th and Babasónicos, Juana Molina and La Santa Cecilia on Saturday, July 12th, plus Celebrate Brooklyn at Prospect Park on Thursday July 10th featuring Illya Kuryaki & the Valderramas, ChocQuibTown and RVSB.

Additional LAMC events and concert line-ups are being announced in the coming weeks.

“The annual LAMC is the single biggest event of its kind in the U.S. Once a year, we head up to New York City in order to soak up the live music, meet up with industry folks and, most importantly, see up-and-coming artists.” – NPR

In case you missed this past summer’s LAMC, read the New York Times review (which looks even better in print), check out Billboard’s report on the Ruben Blades panel, listen to NPR’s Alt-Latino recap, read the ABC News / Univision story, check VICE‘s feature on LAMC groupies, plus more great coverage from KCRW, Remezcla, NBC Latino and Blastro.

The LAMC often sells-out, so please register early – and take advantage of the early-bird discounted registration. Discounted hotel rates are also now available:

“The annual Latin Alternative Music Conference… personifies the energy and diversity within the contemporary Latin music community.” – WALL STREET JOURNAL

Support change, support music, art and culture. Support the LAMC.

For more information on the Latin Alternative Music Conference, please visit http://www.LatinAlternative.com