NEW YORK, NY – July 2, 2014 – (HISPANICIZE WIRE) – Featuring leading artists as well as many of the music industry’s new decision-makers, the 15th annual Latin Alternative Music Conference (LAMC) is coming back to New York to celebrate its Quinceañera! Join thousands of entrepreneurs, musicians, DJs, journalists, marketers, managers, programmers and all kinds of music lovers at the LAMC”s new home: the Affinia Manhattan Hotel at 7th Avenue and 31st Street.

“The LAMC features free concerts at parks from Central Park to Harlem, plus intimate private showcases at iconic venues around the city, as well as numerous industry panels and Q&A’s with special guests, showcases and events”

The LAMC features free concerts at parks from Central Park to Harlem, plus intimate private showcases at iconic venues around the city, as well as numerous industry panels and Q&A’s with special guests, showcases and events. The LAMC continues to grow, with an expanded focus on movies, books, food and all forms of cutting-edge creativity, thanks to with key support from Google, AT&T, Google +, Google Play, Gibson, YouTube, KCRW, Shure, LARAS, Herradura and more.

“The annual Latin Alternative Music Conference… personifies the energy and diversity within the contemporary Latin music community.”WALL STREET JOURNAL

“LAMC is to Latin alternative the way the Sundance Film Festival is to indie movies.”NEW YORK TIMES

Over the years, the LAMC has featured panelists from many of the industry’s most prominent decision-makers from Nike, Coca-Cola, Pepsi, Microsoft, ESPN, Target, Heineken, Live Nation, AEG Live / Golden Voice, Windish, William Morris MTV, Sirius, Billboard, Sony, EA Sports, Pandora, eMusic, FourSquare, mun2, BMI, ASCAP, SoundExchange, CD Baby, Universal, Sony, EMI, Warner and more.

This year, the panels will kick-off on Thursday July 11th at 2pm, with the first panel being “EVERY CENTAVO COUNTS: Making Sense of Streaming & The New Digital Economy” moderated by Rich Bengloff (A2IM) and featuring Zach Diaz (Sony/RED), Pablo Douzoglou (Beggars Group), Ady Harley (Google Play), Chris Harrison (Pandora), Barry Levine (SoundExchange), and Valerie Miranda (Spotify).

On Friday, July 12th at 11am, panelists will discuss “WHAT ACTUALLY MOVES THE NEEDLE? Publicity, The Media & The Art of Reaching Consumers and Fans” moderated by Juan Jose Duran (Google/Youtube), and featuring Alex Espinosa (PlayNetwork), Ivan Figueroa (MiTuNetwork), Maria Hinojosa (NPR Latino USA), Nic Harcourt (KCSN / Guitar Center Sessions on DIRECTV), Henry Quintero (Tr3s) and John Reilly (Rogers & Cowan).

Also on Friday, July 12th at 1pm, the LAMC will explore “THE ARTIST AS THE BRAND: Licensing & Sponsorship In 2014” moderated by JT Griffith (Nike), and featuring Anita Benner (Mood Media), Gustavo Lopez (Universal Music Latin Entertainment), Rudy López-Negrete (Lopez Negrete Communications), Mary Nunez (Sony Latin), Jose Luis Pardo (Musician/Producer) and Alejandro Solorio (Brown-Forman).

The final panel will be Friday, July 12th at 3pm: “VIVA LOS FESTIVALES:

The Importance of Lollapalooza, Vive Latino, Supersonico & Other Concert Series…And How to Get Your Artist Booked Around the World” featuring Rebeca Leon (Goldenvoice / AEG), Jordi Puig (Cuatro24 / Vive Latino), Erika Elliott (Central Park SummerStage), Sergio Pabon (Estereo Picnic / T310 Producciones), Stephen Hobbs (AIRE Radio Networks) and Andy Wood (Como No / La Linea).“The annual LAMC is the single biggest event of its kind in the U.S. Once a year,

“We head up to New York City in order to soak up the live music, meet up with industry folks and, most importantly, see up-and-coming artists.”

On Wednesday, July 9th at Central Park SummerStage, the LAMC will present a line-up of hip-hop heavyweights featuring Beatnuts, Ana Tijoux, Bodega Bamz and DJ Tony Touch.

On Thursday July 10th, the LAMC will once again return to Celebrate Brooklyn at Prospect Park for a free show featuring Illya Kuryaki & the Valderramas, ChocQuibTown and RVSB.

On Friday July 11th at the Gramercy Theatre, the LAMC will feature AJ Davila, Milkaman, Esteman, The Wookies, Diana Fuentes and Los Macuanos.

The LAMC will close on Saturday July 12th with another free show at Summerstage, featuring Babasónicos, Juana Molina and La Santa Cecilia.

Watch the new LAMC video by Latin Recap:

In case you missed this past summer’s LAMC, read the New York Times review (which looks even better in print), check out Billboard’s report on the Ruben Blades panel, listen to NPR’s Alt-Latino recap, read the ABC News / Univision story, check VICE‘s feature on LAMC groupies, plus more great coverage from KCRW, Remezcla, NBC Latino and Blastro.

Support change, support music, art and culture. Support the LAMC.

For more information on the Latin Alternative Music Conference, please visit