La Costena and Jumex Brands Lead at the Hispanic Retail 360 Summit
Vilore Foods continues its prominent role within national grocers focusing on the Hispanic consumer
SAN ANTONIO, TX – August 13, 2014 – (HISPANICIZE WIRE) – Vilore Foods, the U.S. division of Mexico’s leading canned food company, has partnered with Stagnito Media for the 2014 Hispanic Retail 360 Summit taking place August 13 – August 15 at the San Antonio Marriot Rivercenter Hotel in San Antonio, Texas. The partnership is highlighted during a signature year for the summit, as this year’s event will commemorate its 10-year anniversary of connecting retailers to the Hispanic consumer market.
“We are very pleased to have our long standing brands, La Costeña and Jumex, represented at this premiere retail event. Over the past decade, the Hispanic Retail 360 Summit has established itself as the leading forum for the integration of Hispanic Consumers, Retailers and CPG brands across all industries”
This year’s conference explores new approaches in Hispanic marketing that address reaching multi-cultural audiences, specifically as bicultural Latinos become a growing and more influential segment of both the Hispanic and general markets.
“We are very pleased to have our long standing brands, La Costeña and Jumex, represented at this premiere retail event. Over the past decade, the Hispanic Retail 360 Summit has established itself as the leading forum for the integration of Hispanic Consumers, Retailers and CPG brands across all industries,” stated Patrick Harrington, Director of Marketing of Vilore Foods. “We understand the importance of this consumer group and it is essential that our products are as diverse as the Latino shoppers we serve every day.“
During this year’s Summit, La Costeña and Jumex, will be sponsoring a session entitled, “2014 Latino Consumer Diversity: A Crossroads of Opportunities for Grocers.” This program will feature perspective from the country’s leading retailers and the opportunities that exist in this ever-changing market place. This session will take place, Wednesday, August 13, 5:00 pm, at the Marriott Rivercenter Hotel.
Additionally, the 2014 Hispanic Retail 360 Summit will feature sessions that address specific research-based or operationally focused topics; allow for working groups among participants; and a preconference study tour of San Antonio’s top retailers.
“This year’s Hispanic Retail 360 Summit is on pace to attract a record number of retailer attendees from across all channels, including grocers such as Albertsons, Brookshire Grocery, H-E-B and Kroger; convenience store chains such as Maverik, Kum & Go and am/pm; general merchandise retailers like Wal-Mart,” said Don Longo, Editorial Director of Hispanic Retail 360. He added, “This year’s conference will feature what is likely the strongest educational agenda in the event’s 10-year history.”
About Vilore Foods
Vilore Foods is based in San Antonio, TX and markets the La Costeña, Jumex, Congelli, and Pronto brands in the United States and Canada. It also maintains Strategic Distribution agreements with Procter & Gamble and Mead Johnson Nutrition.
About Stagnito Business Information
Based in Deerfield, Illinois, Stagnito Business Information is the only complete provider of retail industry information, insights, and strategic communication programs for CPG retailers and suppliers.