KRCA 62, Estrella TV’s Los Angeles Flagship Station, Becomes #2 in LA Market Regardless of Language During May Sweeps
— KRCA’s 11PM newscast scoops #2 position in Los Angeles —
BURBANK, CA – May 9, 2017 – (HISPANICIZE WIRE) – Estrella TV, the fastest growing, minority owned Spanish language broadcaster in the U.S. announced today that its KRCA-62 TV channel in Los Angeles had the #2 most viewed newscast during the 11PM hour regardless of language, beating ABC, NBC and CBS(1).
Continuing its upward trend and impressive ratings growth, Estrella TV once again beat its top competitors in both general market and Spanish language television in the Los Angeles market by establishing itself as a primary destination for news and information.
“At KRCA we are committed to producing the highest quality newscasts. Our news team offers a breath of fresh air to the LA Hispanic market seeking culturally relevant, objective and trustworthy news regarding the issues that most affect our local community. Our viewership gains show that a real shift is happening and we’re proud to be a part of the impact that Estrella TV is having on Hispanic audiences across the US,” stated Andrea Ospina, VP of local news, KRCA 62.
About LBI Media, Inc.
LBI Media, Inc., is a leading Spanish-language entertainment company and one of the largest Spanish-language radio and television broadcasters in the U.S., based on revenues and number of stations. The company owns 16 radio stations (thirteen FM and three AM), ten television stations, “EstrellaTV,” a leading Spanish-language television broadcast network in the U.S., and Fenomeno Studios multi-channel network. Through EstrellaTV, we broadcast in 47 designated market areas, or DMAs, across the U.S. through both our owned television stations and affiliates. The company produces over 50 hours of original television programming at its Burbank Television Studios each week. The EstrellaTV programming catalog consists of over 7,500 hours of original Spanish-language television programming in genres including talk, drama, comedy, variety, reality, music and more. To learn more about LBI Media and see company updates, please visit www.lbimedia.com.
(1)Source: Nielsen Media Research, Los Angeles NSI Live +SD, May 17; M-F 11-11:30P, time period average ratings