MIAMI, Florida – September 9, 2013 – (HISPANICIZE WIRE) – Florida International University’s School of Journalism and Mass Communication today announced author and marketing expert M. Isabel Valdés as keynote speaker at its Hispanic Communication: Bridging Culture and Behavior Conference on Nov. 7-8 at the university’s Biscayne Bay Campus.

“We are very pleased to have Ms. Valdés delivering the keynote address at our conference,” said Raul Reis, dean of SJMC. “Her wealth of knowledge in the Hispanic market is beneficial and crucial in setting the tone for this gathering.”

“It is a New Hispanic Marketing Era that requires a much deeper, holistic and integrated vision of culture and communications in order to successfully target, reach, inspire and engage Hispanic consumers successfully”

The conference is the second event in the SJMC’s Hispanic Communication Conference series that brings scholars and industry leaders from the fields of advertising, public relations, and marketing together to share their insights on the culture and behavior of Hispanic consumers. The 2013 symposium will also address the strategies employed in engaging Hispanics in health, environmental, and political communication.

The two-day event will feature panel discussions on the first day and workshops and student presentations on the second.

“Hispanic presence and contributions across sectors in society is felt stronger every day, from shifts in the market place, politics and civic engagement, education and health care, to retailing, financial services, new media, public relations, big data, syndicated market data, etc.,” said Valdés. “It is a New Hispanic Marketing Era that requires a much deeper, holistic and integrated vision of culture and communications in order to successfully target, reach, inspire and engage Hispanic consumers successfully.”

Ms. Valdés is a renowned author and consultant in the field of marketing. She has penned five best-selling books that provide “in-culture” approaches to understanding the Hispanic market. Her latest book is 2012’s “Win! The Hispanic Market: Strategies for Business Growth.”

“Florida International University has taken a much needed leadership role convening a cross-section of experts and scholars with a visionary, integrated approach in Hispanic marketing and communications to succeed in this new Hispanic Marketing Era!” said Valdés.

Scholars and industry professionals from across the nation are invited to submit proposals to participate as presenters in the conference’s panel discussions; while graduate and undergraduate students are invited to submit research posters. For more information on the event, including the Call for Proposals and Research Poster Session, visit http://hcc2013.com

About the School of Journalism and Mass Communication at Florida International University

The School of Journalism and Mass Communication (SJMC) at Florida International University is at the forefront of global and strategic communications education. With more than 1,900 students, 82 percent minority, the school offers undergraduate and graduate degrees and certificate programs in advertising, broadcasting, journalism, and public relations – including its Spanish-language Journalism master’s program, the first of its kind in the United States. As one of only 25 percent of all communication schools in the country fully accredited by ACEJMC, the SJMC is rated in the top three nationally for undergraduate communication degrees awarded to Hispanics. The School’s master’s program in Global Strategic Communications emphasizes global decision making and has rapidly become a model for other such graduate programs in the country, underscoring the importance of global learning initiatives and international citizenship.

About Florida International University

Florida International University is recognized as a Carnegie engaged university. Its colleges and schools offer more than 180 bachelor’s, master’s and doctoral programs in fields such as engineering, international relations, architecture, law and medicine. As one of South Florida’s anchor institutions, FIU is worlds ahead in its local and global engagement, finding solutions to the most challenging problems of our time. FIU emphasizes research as a major component of its mission and enrolls 46,000 students in two campus and three centers including FIU Downtown on Brickell and the Miami Beach Urban Studios. More than 140,000 alumni live and work in South Florida. FIU is a member of the Sun Belt Conference and has 400 student-athletes participating in 17 sports. In 2010 the Panthers won their first bowl game. For more information about FIU, visit http://www.fiu.edu/.