Chino, CA – October 9, 2020 (Latinx Newswire) –, a leading provider of life insurance products for the Latino community celebrates Hispanic Heritage Month with the expansion of its market presence in some of the areas with the largest Spanish-speaking populations in the nation. The insurance agency launched in California, and just 7 years later, the agency covers 50 states and U.S. territories including Puerto Rico, Florida, Illinois, Texas, California, and Arizona.

The benefits of having a Spanish-speaking independent life insurance agent are great for U.S. consumers who are Spanish-language reliant and Spanish-language preferred,” said Sebastian Aroca with Hispanic Market Advisors®, a Spanish SEO agency provider.

The Latino agency is not only helping Latinos find the best insurance products in Spanish for them, whether that is with State Farm, Farmers, or New York Life. It’s also promoting an insurance product for Los Indocumentados.

“I know first-hand how difficult it can be to obtain life insurance for yourself or a loved one without having a social security number. At, we help people who live in the United States without a social security number find affordable life insurance,” said Omar Sanchez, President and Owner of

Insurance providers have already started many years ago recognizing the great potential of the Hispanic market. Most insurance companies are now targeting Hispanic consumers through specific marketing and advertising campaigns. Some of the methods used include Spanish-language call centers, educational materials and websites, culturally relevant advertising in Spanish and English, partnership and sponsorship of Hispanic community events and organizations, diversity training and recruitment of Hispanic employees and agents.

Having said that, the Hispanic community is not homogeneous. Thus, working with a Latino agency such as can make all the difference in the world. “Hispanics come from different countries, celebrate different events, and often have different education and income levels,” shared Omar Sanchez. “For that reason, your message needs to be cohesive and integrated, but your approach inclusive and culturally relevant,” added Mr. Sanchez.

Trends in Marketing Insurance to Hispanics will continue to evolve and which community partnerships and sponsorships can be most beneficial may vary year after year. But one thing is certain: as we celebrate generations of Hispanic Americans who have positively influenced and enriched our nation and society, we believe those insurance programs which focuses on providing access and educational support to high potential underprivileged Latino consumers will continue to grow, not only during the National Hispanic Heritage Month, but throughout the year for years to come.

About Omar Sanchez and

I honestly believe that people looking for Life Insurance need someone who is looking for their best interests, and not the interests of the insurance companies. That is me. When I help you and your family with a life insurance policy, my work has begun. I am a believer in having a client for life, and the way to do that is by making sure to grow up with their family and assist them with all the changes that a family goes through throughout their life. That means that the moment you become my customer, you are my friend and customer for life. I was born in East Los Angeles and I plan to live here and sell life insurance in California for the rest of my life. But I am working with clients across the nation. Learn more at