FRESNO, CA – August 18, 2014 – (HISPANICIZE WIRE) – The power of the Hispanic market is revolutionizing the arts and craft industry. Kathy Cano-Murillo, The Crafty Chica is celebrating Hispanic Heritage month in September by launching her Mexican-holiday, Dia de Los Muertos themed product line. The Latino-Centric line is designed by artist, author and celebrated blogger, Kathy Cano-Murillo, and includes beautiful bright color appliques, papers, embellishments, and craft kits themed around the popular Mexican-holiday, Dia de los Muertos.

“I love that they appreciate the value and opportunity that the Latino market has to offer, not just for Hispanic Heritage Month, but all year round. The Crafty Chica® product line has been the biggest milestone in my career!”

Kathy, is known for her glittery “Mexi-Boho” style, and is inspired by her heritage and culture. Her dramatic use of vivid color, combined with traditional images, has universal appeal. Kathy has an award-winning web site,, which features more than 3,000 craft tutorials ranging from painting to sewing to shrine-making. As an “all-American-Latina”, her mission is to spread creativity through positivity, which she does every day with her uplifting blog posts.

“Latinas are becoming very influential voices in the arts and craft industry,” says Kathy Cano-Murillo, The Crafty Chica. Kathy is a national spokesperson for iLoveToCreate. She has also designed/blogged for brands such as Disney, Pier 1 Imports, Lowe’s, Women’s Day, Lifetime TV, HGTV, DIY Network, Nestle, Ford, Cacique and others. She has been profiled in USA Today, The Washington Post, and The New York Times. Kathy has seven published craft/DIY books as well as two craft-themed novels, Waking Up in the Land of Glitter and Miss Scarlet’s School of Patternless Sewing (Grand Central Publishing).

The impact of the Latino community is proving to be highly influential in multiple business arenas. According to a 2012 Nielsen report, “Hispanics are the fastest growing ethnic segment expected to grow 167 percent from 2010 to 2050, compared to 42 percent for the total population.”

Crafty Chica® is celebrating its seventh anniversary manufacturing, distributing and promoting the Crafty Chica® product line through iLoveToCreate. iLoveToCreate believes in diversifying culturally and meeting the needs of all consumers in the arts and craft industry.

“In celebration of Hispanic Heritage Month, we support the community with a high quality Crafty Chica® product line that promises to give consumers an easy and joyful creative experience,” says Valerie Marderosian, Senior Vice President and Chief Creative Officer of iLoveToCreate. iLoveToCreate is the first manufacturer to launch a Latino-centric craft line in mainstream retail.

“I’m so proud to work with a company that is so innovative,” Kathy says. “I love that they appreciate the value and opportunity that the Latino market has to offer, not just for Hispanic Heritage Month, but all year round. The Crafty Chica® product line has been the biggest milestone in my career!”

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About iLoveToCreate®
iLoveToCreate®, a Duncan Enterprises Company, is a privately-held, family-owned Fresno, California based company that has been a leader in the ceramic arts and crafts industries since 1946. As a manufacturing, marketing, sourcing and distribution organization, iLoveToCreate® maintains a solid reputation for excellence in product development, quality, education and health & safety. Not one to rest on its reputation, iLoveToCreate® always strives to explore new avenues of creativity for its core brands, Duncan® Ceramic Arts, Tulip® Fashion Art, Aleene’s® Crafting Adhesives, Crafty Chica® and® The Crafty Chica® product line is available starting September 6, 2014 at selected Michaels stores and online at
About Day of the Dead (Spanish: Día de los Muertos)
Day of the Dead (Día de los Muertos) is a Mexican holiday that honors both death and the cycle of life. It is celebrated in Mexico and around other parts of the world from October 31-November 2. The holiday honors past loved ones by setting up and decorating colorful altars with beautiful flowers and mementos of loved ones in their homes and on their grave sites. Traditions connected with the holiday include building private altars honoring the deceased using sugar skulls, marigolds, religious charms, and the favorite foods of the departed.

About Crafty Chica®

The Crafty Chica® brand was developed to celebrate Hispanic culture through creativity. Kathy Cano-Murillo–creator and spokesperson for the award-winning Crafty Chica® product line–combines vibrant color and bold imagery for a unique, yet universally appealing style. Crafty Chica® products are fun, innovative and over-the-top, providing a foundation for even for beginning crafters to express themselves easily and colorfully. The Crafty Chica® line celebrates the rich exciting history of the Dia de los Muertos holiday and features cheerful Mexican sugar skulls as well as other symbolic Mexican designs that represent passed life.