MIAMI, FL – April 8, 2015 – (HISPANICIZE WIRE) – Organizers of the Hispanicize Event today launched the annual #HispanicizeRewind Video Series with a batch of four new videos from the Media Entrepreneurship for Hispanic Journalists sessions that were held at Hispanicize 2015.

The Media Entrepreneurship for Hispanic Journalists sessions were sponsored by Wells Fargo, the event’s official bank partner and produced by students from the Miami Media School.

“This ongoing series on media entrepreneurship resonates strongly for Hispanic journalists at a time when many of them are literally redefining their careers and even experimenting with new business models,” said Manny Ruiz, founder of the Hispanicize event and himself a former journalist turned media entrepreneur.

The four sessions now available for viewing on the Hispanicize Event YouTube page ( are:

Fifty Shades of Green

(YouTube link:

This popular session focused on the latest ways digital content creators can creatively monetize your blog, vlogs and other digital footprints. The session explored the many different business models successful digital influencers are using to generate revenue, tips on monetizing, How to create your own niche business model based on your interests and key mistakes to avoid. The session featured Lynn Ponder, Founder, Web City Girls; Matt Cherry, Founder, iBlog magazine; Kathy Cano-Murillo, Founder of Crafty Chica; and Lori Ruff, Chief Brand Evangelist,, The Linked In Diva. The session was moderated by Ricardo Velazquez, Business Development Officer, Wells Fargo.

Finding and Building Your New Media Brand

(YouTube link:

The elite media entrepreneurs, the ones who have done the best for themselves, all have in common a powerful savvy for building a personal and company brand. In this session two top Hispanic media entrepreneurs – one, a working media personality with more than 1 million fans on Facebook and another a highly accomplished crafting industry leader and author – discussed how they discovered and built their brands. This session featured Kathy Cano-Murillo, Founder, Crafty Chica and Alberto Sardiñas, Radio and Television Personality. The session was moderated by Bill Gato, CEO, Hispanicize Wire.

The Next New Start Up

(YouTube link:

The digital platform has made it possible for many journalists to leave the news industry and pursue new collaborative or individual ventures. This session takes a look at some of the most successful entrepreneurial enterprises and ideas about the next best startups for 2015. Featured speakers are Brian Meece, Founder, Rocket Hub; Kate Albright-Hanna, Founder and CEO, Tarbell Industries and Chris Dell, Founder, Go Baller. The session was moderated by Octavio Blanco, Financial News Editor of CNNMoney.

The Finance Side of Your Blog

(YouTube link:

Blogging may be a relatively new profession that’s usually done from home, but that doesn’t mean it’s not covered by the same principles of finance and entrepreneurship. In this session two media entrepreneurs discussed how they took their platforms to the next level by treating them like small businesses that had to adopt the fundamentals of running a business. The session explored how to create a business plan, how to separate your business finances from your personal finances and how to establish your business credit. Featured speakers are Marcos Orozco, Founder, Gentepreneur and Deborah Deras, Speaker, Author and Marketing Consultant, and Hector Garcia, Principal Relationship Manager of Wells Fargo.


#HispanicizeRewind will continue throughout 2015 as part of a series of videos covering many of the top sessions and moments of Hispanicize 2015, all of which can be found on the Hispanicize Event channel on YouTube.

Hispanicize 2015 Sponsors

The presenting sponsor of Hispanicize 2016 and of the Positive Impact Awards is 3M. The official automotive sponsor and presenting sponsor of the Tecla Awards is Toyota. The official retail partner of the event is Target. The presenting media partner of the event is Univision Communications. The official bank sponsor of Hispanicize 2015 and of the Hispanic Media Entrepreneurship Day for Journalists is Wells Fargo. For the second year in a row the official Food sponsor is Vive Mejor. The official airline is JetBlue. The research sponsor of the event is ConneXión Research. The official trade media partner of the event is iBlog Magazine.

Other sponsors include: Procter & Gamble, Coca-Cola, Cricket Wireless, Facebook, Tabasco, Red Bull, Neutrogena, Samsung, Telemundo/NBC Universo, Sprint, Prudential Financial, SheaMoisture, Hasbro, McDonald’s, Best Western, The Home Depot, Walt Disney World Resorts, Yelp, Florida Blue,, Rebtel, Martell Caractere, CNN en español, Fox News Latino, República, Transitions, Mazola, Visit Philly, BodenPR, Kelley Blue Book, Alma, RL Public Relations, Rebtel, United Healthcare Foundation, AARP, DreamWorks Animation, The Sensis Agency, Universal Pictures, Latina, Miami Herald Media Company, The St. Augustine Visitor’s Bureau, Diario Las Americas, Hispanic Market Advisors, El Sentinel, Sverve, Balsera Communications, BTL Network, Batanga’s, Golin, Fox Audience Strategies, Juana La Iguana and Lingua Franca.

Media and industry partners also include: the National Association of Hispanic Journalists (NAHJ), the Hispanic Public Relations Association (HPRA), PRODU, Cal State Fullerton University and Florida International University.

About Hispanicize 2015

Now in its sixth year, Hispanicize 2015 Week ( (#Hispz15) is the iconic, largest annual event for Latino trendsetters and newsmakers in journalism, blogging, marketing, entertainment and tech entrepreneurship.

Co-chaired by Facebook’s U.S. Hispanic Head of Sales Christian Martinez and award-winning actor Luis Guzmán, Hispanicize 2015 is a production of the Hispanicize companies that include the Latina Mom Bloggers network, Being Latino, Hispanicize Wire and the Hispanic PR Blog. Hispanicize 2015 is expected to gather more than 2,100 of the nation’s most influential Latino professionals from the industries of blogging, journalism, music, marketing, film and business over five days. The event will take place in downtown Miami March 16-20, 2015.

The Hispanicize event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos in the U.S. and/or Puerto Rico.

Hispanicize 2015 is a partner of the Hispanic Public Relations Association (HPRA), Hispanicize and the Public Relations Society of America (PRSA).