MIAMI, FL – April 26 2018 – (HISPANICIZE WIRE) – Pocket Palette a Washington D.C. based start-up that creates a single-use, makeupkit for the girl on the run, was selected today as the winner of the 3rd Annual “The Latino Perfect Pitch” small business competition sponsored by Wells Fargo at Hispanicize 2018 in Miami. As the grand prize winner, Pocket Palette will receive $5,000 to help build and grow the business. Additional prizes for the winner include an opportunity to attend the Stanford Latino Entrepreneurship Initiative sponsored by the Latino Business Action Network, a one year subscription to the Red Show Movement’s Step Up Program, a Social Branding Session with Sofrito Media Group. Inc and a Hispanicize Wire Press Distribution Package valued at $1,500.

“It is truly an honor to have been voted the Fan Favorite and selected as the winner for El Perfect Pitch. What I appreciate most is having the opportunity to share Pocket Palette with a community I care deeply about. I hope the Pocket Palette will empower makeup users to focus on their priorities without having to worry about carrying bulky bags.” said Pocket Palette founder Lynda T. C. Peralta.

The “ Latino Perfect Pitch” is a small business competition for entrepreneurs, digital influencers and bloggers seeking an opportunity to take their business to the next level. The competition was open to entrepreneurs who have been in business no more than five years and three finalists were selected among entrants to pitch their business to a panel of expert judges for a grand prize of $5,000 at Hispanicize 2018

“The Latino Perfect Pitch has quickly become one of the main highlights of Hispanicize due to its unprecedented opportunity for content creators, technologists and journalists attending Hispanicize to raise capital to take their innovative business to the next level. We’re grateful to have Wells Fargo as our bank partner for this initiative,” said Hispanicize Media Group founder and Hispanicize event organizer Manny Ruiz.
The three finalists who participated in the live competition, included:

Casa Glow Media

Señor Pops

The Pocket Palette

The runner ups also received a one year subscription to the Red Shoe Movement’s Step Up Program.

“We are delighted and inspired by the participation of small business owners across the country and from a variety of fields who participated in the Latino Perfect Pitch small business competition,” said Xochitl Leon, Hispanic Segment Strategy Leader at Wells Fargo. “As part of our commitment to help Latino businesses grow, we continue to evolve and expand our tools and resources, including the expansion of”

Hispanicize is the iconic, largest annual event for Latino trendsetters and newsmakers in digital content creation, journalism, marketing, entertainment and tech entrepreneurship. This year’s conference took place in downtown Miami’s JW Marriot Marquis, April 17-19, 2018.

About Wells Fargo
Wells Fargo & Company (NYSE: WFC) is a diversified, community-based financial services company with $1.9 trillion in assets. Wells Fargo’s vision is to satisfy our customers’ financial needs and help them succeed financially. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, investments, mortgage, and consumer and commercial finance through 8,200 locations, 13,000 ATMs, the internet ( and mobile banking, and has offices in 42 countries and territories to support customers who conduct business in the global economy. With approximately 265,000 team members, Wells Fargo serves one in three households in the United States. Wells Fargo & Company was ranked No. 25 on Fortune’s 2017 rankings of America’s largest corporations. News, insights and perspectives from Wells Fargo are also available at Wells Fargo Stories.

About The Hispanicize Event
Now in its 9th year, Hispanicize 2018 Week ( (#Hispz18) is the iconic, largest annual event for Latino trendsetters and newsmakers in digital content creation, journalism, marketing, entertainment and tech entrepreneurship.

Hispanicize 2018 is expected to draw more than 2,500 of the nation’s most influential Latino professionals from the industries of digital content creation, journalism, music, marketing, film and business over four days. The event will take place in downtown Miami’s JW Marriott Marquis hotel, April 17-19, 2018.

The Hispanicize event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos in the U.S. and/or Puerto Rico.

The Hispanicize event is owned and operated by Hispanicize Media Group, LLC, the parent company of DiMe Media, Hispanic Kitchen, Latina Moms, Exit 7 and the Hispanic PR Blog.

The Hispanicize Event can be found on Facebook, Instagram (@HispanicizeEvent) and Twitter (@Hispanicize).