MIAMI, FL – April 5th, 2017 – (HISPANICIZE WIRE) – Hispanicize Media Group will host a special Hispanicize 2017 advanced screening of its first ever film production, “Hold On,” on Wednesday, April 5th at The Colony Theater in South Beach.

Inspired by true events, ‘Hold On’ (#HoldOnFilm) tells the story of Sidney Rhodes (MICAYLA DE ETTE), a talented singer who must fight to keep her personal dreams and family life alive while working at a small Los Angeles church.

View the trailer for ‘Hold On’ here:

As she encounters a string of disappointing auditions and struggles to save her brother from a life of addiction, Sidney meets 25-year-old Vic Duran (TAREK TOHME), the rebellious son of a famed music manager who greets her with an unlikely proposal. Armed with contrasting personalities and differing opinions on life and music, Sidney and Vic soon find themselves on an unexpected creative journey…where hope and redemption appear on the horizon, but the pains of the past make it difficult to hold on.

The film is a co-production of Hispanicize Pictures with Joule Entertainment, Areu Brothers and Stone Canyon Pictures.

“‘Hold On’ is a beautiful little film with a big heart,” said Manny Ruiz, CEO of HMG and an executive producer on the film. “For more than eight years, we’ve patiently waited for the opportunity to co-produce a strong, character-driven story that has the integrity we can be proud of. This is that film!”

Sponsored by Prudential, the red carpet sneak peak will also include co-producer and supporting actor Luis Guzman (Pastor Eddie Rivera), executive producer Ozzie Areu, president of Tyler Perry Studios, Lauren Velez (How to Get Away with Murder), other celebs and many digital influencers.

As part of the film’s activation at Hispanicize 2017, actress and singer Micayla de Ette will perform the inspiration title song of the movie at the Prudential Positive Impact Awards of Tuesday, April 4th. The film’s main cast, including Guzman, will also be at Hispanicize 2017 all week for interviews and opportunities to meet with media and digital influencers.

Media inquiries for interviews, videos or photos can be forwarded to [email protected]

Attendees of Hispanicize 2017 do not need to rsvp to attend the screening but hotel bus occupancy is limited as they will leave for South Beach starting at 7, 7:15 and 7:30 p.m. The red carpet begins at 7:45 p.m. and the film commences at 8:30

Hispanicize 2017 Sponsors

Hispanicize 2017 is sponsored by a growing list of sponsors. As of today, announced sponsors also include: P&G Orgullosa, Crest, Neutrogena, DishLATINO, Cinelatino, Toyota, SBS’ LaMusica, Dove, Wells Fargo, Walmart, State Farm, NASCAR, Best Western, JCPenney, Google, Yahoo, Nespresso, Go Rving, KOA, Israel Board of Tourism, The W.K. Kellogg Foundation, NBCUniversal Telemundo Enterprises, Comcast, MSNBC, NBC News, AARP, CNN, CNN Español, Cooper Tires, Publicis Groupe, The City of Miami, Kelley Blue Book, Princess House, Home Depot, Regions Bank, Pan American Life Insurance, ESPN Deportes, Florida Dairy Farmers, Ole Henriksen, Lansinoh, República, C-Com Group, WOW Factor Marketing, Synergy Workspaces,, APC Collective, Boden,, the Hispanic Information and Telecommunications Network, Visit Philly, Sensis, Vioss, ThinkNow Research,, Rebel Eleven, Octopus Advertising Group, saludmóvil, The Calvert Foundation, Dvdendo, Golazo, and Lingua Franca Translations.

Facebook is the Official Technology Partner of Hispanicize 2017. At #Hispz17, Facebook will share new products such as the just-launched Facebook Camera, to the left of News Feed! With this feature, people will be able to share moments as they happen with friends and family in a fun, new way. You can also talk to Connor Hayes who heads up the Facebook Camera team as he will join Hispanicize for a special presentation on how the new Facebook Camerawill help you express yourself more in your photos and videos. Other products that Facebook will showcase at Hispanicize are Groups, Live, Local, Safety and you can also check out the cool Instagram Boomerang Booth.

Additional media partners include: PRWeek, Miami Herald Media Group, Hispanicize Wire, Mamiverse,, Popful, Hispanic Kitchen, 2BTube, PRODU, El Sentinel, Puerto Rico BloggerCon, Hispanic PR Blog, the Hispanic Public Relations Association, Media Moves, iBlog Magazine, and the Hispanic Association on Corporate Responsibility (HACR).

About Hispanicize Media Group and Exit 7
Hispanicize Media Group, LLC (HMG) works with leading brands and advertisers to navigate the rapidly evolving, trillion dollar U.S. Hispanic market by offering branded media opportunities, brand integrations, digital marketing campaigns and social influencer management through its on and offline platforms that include the annual Hispanicize event, DiMe Media, Hispanic Kitchen.

Exit 7 manages and connects a network of Hispanic celebrities, influencers, and brands, providing digital representation, monetization opportunities, creative content services, and distribution capabilities across social platforms. Exit 7 influencers include some of the biggest names in Film & Television, Music, News, Fashion, Humour, and more.

HMG’s and Exit 7’s award-winning management team is credited with pioneering the U.S. Hispanic social media industry and creating culturally resonating and engaging content for today’s Latino consumers. They are headquartered in Miami with offices in New York, Los Angeles and Atlanta.