MIAMI, FL – February 23, 2017 – (HISPANICIZE WIRE) – Hispanicize event organizers and PRWeek today unveiled the comprehensive agenda, keynotes and speakers for the one-day Hispanicize CMO Summit that kicks off Hispanicize 2017 Week on April 3rd. Hispanicize 2017 ( will take place April 3-6 at the JW Marriott Marquis.

The 1st Annual Hispanicize CMO Summit will feature a full day of sessions with CMOs and senior multicultural marketing executives from Pepsico, DishLATINO, NASA, Prudential, Cicis, Wells Fargo, United Airlines, the Atlanta Hawks, HACR, and more. Speakers will cover a range of issues, case studies, research and fireside chats on all of the most pressing U.S. Hispanic Market industry trends and topics, including the State of Multicultural Marketing in 2017, the Evolution of the Total Market Approach, the rise of virtual reality and augmented reality, the evolution of U.S. Hispanic digital marketing, and more.

The summit will feature keynotes from communications and marketing leader Richard Edelman, president and CEO of Edelman. As one of the marketing industry’s most respected leaders and head of the world’s largest PR firm, Edelman’s views are keenly followed on both business and macro-economic issues. In his keynote, he will discuss the findings of this year’s Trust Barometer study, which explores the opportunities for business to lead and earn trust in an era of populism, the imperatives for leaders and organizations of all kinds to develop a new model of earning trust, the state of Trust among U.S. Hispanics and why a majority of people in the region believe the system is failing them.

Joining Edelman as a second keynote is NASA virtual reality pioneer Evelyn Miralles, Principal Engineer and lead VR innovator for NASA’s Virtual Reality Laboratory (VRLab). Miralles will unpack some of the biggest insights she’s gained about how virtual reality and augmented reality will impact humanity and the way people experience and engage with content and information.

“Our summit spotlights the solid business cases for Hispanic and multicultural marketing segmentation and how Total Market is now being successfully redefined – Hispanicize calls it Total Market Evolved – to re-incorporate Hispanic Market strategies and executions,” said Manny Ruiz, CEO of the Hispanicize Media Group that owns the Hispanicize event. “Together with PRWeek and other industry leaders who collaborated with us to build this agenda, the Hispanicize CMO Summit will elevate the great work and innovation of our multicultural marketing industry.”

In addition to Edelman and Miralles, summit speakers include Niharika Shah, VP Head of Brand Marketing & Advertising, Prudential Financial Inc.;Richard Montanez, Director of multicultural Sales and Marketing – North America, Pepsico; Alfredo Rodriguez, Vice President of Marketing, DishLATINO; Nydia Sahagun, Senior Vice President, Segment Marketing, Wells Fargo; Steve Barrett, Editorial Director, PRWeek; Melissa Proctor, Chief Marketing Officer, Atlanta Hawks; Jonathan Guerin, Senior Public Relations Manager, United Airlines; Cid Wilson, President/CEO, Hispanic Association on Corporate Responsibility, among others.

The CMO Summit agenda features:

— Keynote address: Richard Edelman, President/CEO, Edelman

— DishLATINO – A 360-View of the Nation’s No. 1 US Hispanic Advertiser’s #SigueHaciendola Campaign

— Pepsico – Fireside Chat with Richard Montanez, Director of Multicultural Sales and Marketing – North America, Pepsico

— State of Multicultural Marketing Brands Town Hall Panel featuring Carnival Corporation, Prudential, DishLATINO, United Airlines and the Atlanta Hawks


— Keynote address: Evelyn Miralles, Principal Engineer and lead VR innovator for NASA’s Virtual Reality Laboratory

— Cicis – How Focusing on Hispanic Consumers Literally Turned Around a National Pizza Chain

— Wells Fargo – It’s not Total Market, it’s just marketing

— Meet the Amazing GenZ Live Focus Group

— Post-CMO Summit Concert Reception with surprise music artist

Chaired by UNICEF’s Claudia Gonzalez Romo, the Hispanicize CMO Summit is expected to attract more than 300 at The Kimpton EPIC Hotel. Access to the intimate Hispanicize CMO Summit is limited exclusively to brands, agencies, research firms and media companies on a first-come, first-served basis. More brands will be announced next week as part of the Hispanic Marketing Industry Showcase of Hispanicize 2017 that follows the CMO Summit from Tuesday, April 4-6.

To purchase the special Hispanicize CMO Summit only badge ($425), or get the all-inclusive Hispanicize 2017 and CMO Summit badge ($900 badge) visit The Tuesday, April 4th thru April 6th part of Hispanicize 2017 includes the Hispanic Market Industry Showcase of the event and, like, most of Hispanicize 2017 is open to all Hispanicize attendees regardless of industry at the JW Marriott Marquis. To reserve a hotel room visit

Overall, Hispanicize 2017 Week this year will feature more than 200+ speakers in 100+ sessions, workshops, fireside chats and keynotes. Hispanicize 2017 also includes the 2nd annual DiMe Summit, the 4th annual Positive Impact Awards gala and the 3rd annual Tecla Awards. See the official preview video of Hispanicize 2017 here: (See the Hispanicize 2016 recap video here:

Sponsorship Opportunities

Sponsorship information is still available by contacting [email protected] or calling 203.364.4779.

Presented by Prudential Financial, Hispanicize 2017 Week ( is sponsored by a growing list of sponsors. As of today, announced sponsors also include: P&G Orgullosa, Crest, Toyota, SBS’ LaMusica, Wells Fargo, Walmart, State Farm, NASCAR, Best Western, Go Rving, KOA, Israel Board of Tourism, The W.K. Kellogg Foundation, AARP, CNN, CNN Español, Cooper Tires, The City of Miami, Kelley Blue Book, Princess House, Home Depot, Regions Bank, Pan American Life Insurance, ESPN Deportes, Florida Dairy Farmers, Ole Henriksen, Lansinoh, República, C-Com Group, Synergy Workspaces,, APC Collective, BodenPR,, Visit Philly, saludMóvil and The Calvert Foundation.

Additional media partners include: PRWeek, Hispanicize Wire, Mamiverse,, Popful, Hispanic Kitchen, 2BTube, PRODU, El Sentinel, Puerto Rico BloggerCon, Hispanic PR Blog, the Hispanic Public Relations Association, Miami Herald Media, Media Moves, iBlog Magazine, and the Hispanic Association on Corporate Responsibility (HACR).

About The Hispanicize Event
Now in its 8th year, Hispanicize 2017 Week ( (#Hispz17) is the iconic, largest annual event for Latino trendsetters and newsmakers in digital content creation, journalism, marketing, entertainment and tech entrepreneurship.

Hispanicize 2017 is expected to gather more than 3,000 of the nation’s most influential Latino professionals from the industries of digital content creation, journalism, music, marketing, film and business over four days. The event will take place in downtown Miami’s JW Marriott Marquis Hotel, April 3-6, 2017.

The Hispanicize event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books, music and more targeting Latinos in the U.S. and/or Puerto Rico.

The Hispanicize event is owned and operated by Hispanicize Media Group, LLC, the parent company of DiMe Media, Hispanic Kitchen and the Hispanic PR Blog.

The Hispanicize Event can be found on Facebook, Instagram (@HispanicizeEvent) and Twitter (@Hispanicize).