MIAMI, Florida – September 25, 2013 – (HISPANICIZE WIRE) – Award-winning journalist, Host and Executive Producer of NPR’s Latino USA Maria Hinojosa and Patricia Pineda, Group Vice President, Hispanic Business Strategy Group of Toyota Motor North America will co-chair the prestigious Hispanicize 2014 advisory board that features senior executives from the nation’s leading Hispanic brands, marketing firms, film and Latin music industries. Hispanicize 2014 (, the 5th anniversary Latino trends event for social media, marketers, journalism, music, tech and film, will take place at the InterContinental hotel in downtown Miami, April 1-4, 2014

“Our co-chairs and advisory board represent leading brands, media and community influencers who not only will help us create a fantastic program but who also share our passionate focus for advancing the influence, ideas and aspirations of U.S. Latinos”

“Our co-chairs and advisory board represent leading brands, media and community influencers who not only will help us create a fantastic program but who also share our passionate focus for advancing the influence, ideas and aspirations of U.S. Latinos,” said Manny Ruiz (@MannyRuiz), creative director and founder of the event. (See the Hispanicize 2014 Preview Video

A partnership of the Hispanic Public Relations Association (HPRA), Hispanicize, the Hispanic PR Blog and the Public Relations Society of America (PRSA), Hispanicize 2014 is a trailblazing multi-industry event that has become a major national launch pad for ideas, celebrities, ventures, products, services, films, music groups and more targeting Latinos. (Watch the Hispanicize 2012 Recap Video here:

The advisory board’s role is to select the content, programs and speakers that best represent trends in the multiple industries that will converge at Hispanicize 2014.

In 2014, the Hispanicize event will bring additional focus to tech leadership, fashion and food as part of an ambitious agenda that will also increase content for Hispanic journalists, bloggers and marketers.

Said Hinojosa, who in addition to anchoring NPR’s Latino USA has also executive produced the program since founding The Futuro Media Group in 2010: “I’m honored to co-chair an event that truly unites and elevates U.S. Latinos. As a journalist and media entrepreneur myself I am particularly looking forward to contributing to the media entrepreneurship tracks of the event because that’s my own evolution.”

Added Pineda: “I’m thrilled to co-chair Hispanicize 2014, as this has become one of the most important events that brings together Latino leaders and influencers in numerous industries from across America.”

In addition to Hinojosa and Pineda, the Hispanicize 2014 board is comprised of:

— Ivanette Bonilla – Multicultural Communications Manager, Procter & Gamble

— Nydia Sahagun, Sr. Manager, Storewide Marketing/Multicultural, Target

— Alba Adamo, Group Director, Hispanic Marketing, The Coca-Cola Company

— Jason Riveiro, Multicultural Marketing Manager, The Sherwin-Williams Company

— Stephen Sanchez, Manager, External Communications, 3M

— Jenina Nuñez, Manager, External Communications, McDonald’s

— Luis Rosero, Director of Hispanic Business Strategy Group, Toyota Motor North America

— Xavier Turpin, Director of Multicultural Marketing, Dunkin’ Brands Inc.

— Claudia Gioia, Managing Director, Miami Market – Burson-Marsteller

— Mari Santana, Partner and VP, Multicultural Marketing and Brand Development, Rock Orange

— Griselle Colon, Vice President, Cultur8

— Armando Azarloza, President, The Axis Agency

— Jose Villa, President, The Sensis Agency

— Lissette Rodriguez, Vice President, Devries Global

— Annette González-Malkin, Vice President of Hispanic Strategies, Hunter Public Relations

— Natalie Boden, President, BodenPR

— Will Freyre, Vice President of Digital Innovation, República

— Veronica Villafañe, Publisher,

— Calixto Chinchilla, President of ProyectoNext and Former Executive Director of the New York International Latino Film Festival

— Kevin Montano, Founder/CEO, LatinMixx

— Pili Montilla, Latin Music Influencer and Host of Té Para Tres TV

— Bel Hernandez, CEO, Latin Heat Media

— Jaie Laplante, Director, Miami International Film Festival

— Jessy Terrero, Film Director/President, Terrero Films

— Katherine Johnson, Partner/Music Showcase Co-Director, Hispanicize 2014

— Vanessa James, President – Vanessa James Media

— Piera Jolly, Co-CEO, Latina Mom Bloggers

— Stephen Chavez, 2014 National President Elect, Hispanic Public Relations Association

— Aurelia Flores, Founder/CEO,

— George “The Urban Jibaro” Torres, Founder, Sofrito for Your Soul

— Sonia Diaz, Digital Strategist, Balsera Communications

— Norelie Garcia, Director of Diversity and Community Engagement, Aio Wireless

— Carole Monroe, Director, Walt Disney World Public Relations/Disney Destinations

— Carmen Sepulveda, Partner, D’Exposito & Partners

— Diana Valencia, SVP of Multicultural Communications, Porter Novelli

Sponsorship and Registration Information
Sponsorship information is available by contacting [email protected] or calling 203.364.4779. Hispanic Heritage Month Early bird registration rates are available through October 31 at To reserve your hotel room go to

Call for Sessions and Speakers
To submit a stimulating session, speaker or presentation for the event, click on The submission deadline is November 17, 2013. Hispanicize 2014 will only showcase ideas that are fresh and have not been recycled from other conferences.

Early Bird Registration Discount until Oct. 31
Registration for Hispanicize 2014 is now open. A 25% early bird discount will be available through October 31 at

Sponsorship Opportunities Available
Sponsorship information is available by contacting [email protected] or calling 203.364.4779.

About Hispanicize 2014
Now in its fifth year, Hispanicize 2014 ( (#Hispz14) is the iconic, largest annual event for Latino trendsetters and newsmakers in social media, journalism, advertising, PR, film, music and innovation.

Hispanicize 2014 is expected to gather more than 1,700 of the nation’s most influential Latino professionals from the industries of blogging, journalism, music, marketing, film and business over four full days. Featuring U.S. Hispanic thought leaders and celebrities, the 5th anniversary edition of Hispanicize will be taking place at the InterContinental Miami hotel with several offsite events at major cultural venues.

The event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos.

Hispanicize 2014, a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize and the Public Relations Society of America (PRSA), will be held at the InterContinental Miami hotel, April 1-4, 2014 in downtown Miami.