Hispanic Marketers to Host ‘Latino Colors,’ the Hispanic Showcase of Artbeat 2014
Festival experience featuring music and fine arts kicks off in Columbus, Georgia on March 15
COLUMBUS, GA – February 27, 2014 – (HISPANICIZE WIRE) – Hispanic Marketers, the full-service boutique agency focused on blurring the lines between digital and traditional marketing, today announced it has been named the event management agency to host Latino Colors, the Hispanic showcase part of Artbeat 2014.
“We’re excited to bring a Latin touch to the festival experience and are confident our creative work will make this the best edition yet”
Artbeat2014—the third installment of the Arts on the River celebration—will take place March 13 through 30 in the Columbus/Phoenix City area in Georgia. As part of the festival experience, Latino Colors will proudly showcase Hispanic music and the fine arts on March 15 and 16 with gallery exhibits, musical performances, as well as interactive children’s activities in a family-friendly environment that embraces Latino culture and heritage.
Latino Colors is a weekend cultural celebration featuring:
— No Countries, Just Artists: Gallery exhibit showcasing work by modern Latin artists who have shaped the artistic movement in the U.S. and recalibrated key themes in American culture, including Georgia residents Federico Torres Bodón and Felix Berroa, members of the Hispanic-American Visual Artists Project; Brazilian artists Hugo Fortes and Sissi Fonseca; student exhibitors Cynthia Cepeda and Yadira Padilla.
— Latin Dance Extravaganza: Show-stopping journey through Latin America through dance, presented by Columbus Salseros featuring numbers that include salsa, merengue, cha-cha and bachata. Additional performances including Latin dance instructor Pedro Rodriguez and Zulaica Yazmin-Konz Gonzalez.
— Just Drop In: Fun and educational art activities for children, with a Latin twist.
— Latin fitness class: Sweat away stress to the Latin rhythm of salsa, merengue, bachata and cumbia with a cardio workout like no other. Class taught by certified Zumba and fitness instructor Stephanie Gettridge.
Hispanic Marketers prides itself on delivering truly integrated marketing strategies that revolve around digital campaigns to bridge the cultural divide between U.S. Hispanic and general market audiences. As part of its agency duties, Hispanic Marketers will oversee creative development, event management, digital media and advertising campaign to promote the Latino Colors festival experience throughout Georgia.
“We’re excited to bring a Latin touch to the festival experience and are confident our creative work will make this the best edition yet,” said Indira Niño, Georgia Regional Director for Hispanic Marketers.
The first ever Latino Colors will take place mainly at the CSU Riverside Theatre Complex, located overlooking the Woodruff Park and the Chattahoochee River. The festival is hosted by Hispanic Marketers and supported by TSYS (Total System Services, Inc.), The Fortson Firm, CSU, Chispa, Unidos 107.7 FM, Tri-City Latino Committee, and Millie’s International Market. For the updated agenda or to purchase event tickets, please visit http://www.latinocolors.com.
About Hispanic Marketers
Hispanic Marketers is a full-service boutique agency focused on blurring the lines between digital and traditional media to bridge the cultural divide between U.S. Hispanic and general market audiences. With offices in Ft. Lauderdale and Columbus, Georgia, Hispanic Marketers offers traditional marketing services mixed with digital campaigns for a unique, integrated and customized strategy to drive brand awareness and deliver measurable results for its clients. For more information, visit: http://hispanicmarketers.com/