PHOENIX, Arizona – May 1, 2014 – (HISPANICIZE WIRE) – FUD, the most recognized Mexican brand in the segment of Hispanic packaged meats, cheeses and creams, launched a unique experiential promotion in collaboration with TRCo Marketing on 03/15 coinciding with the grilling season and the most important soccer event of the year. At different spend levels, every consumer is eligible to redeem rewards such as free soccer lessons, soccer gear, photo shoot, photo albums and beauty treatments amongst other prizes. Everyone that purchases FUD products is eligible to win, and prizes are redeemable at $10, $15, and $20 spend levels accordingly. Anyone can enter the sweepstakes portion of the promotion which has awarded a winner with a Trip to Brazil this summer, and will have other prizes to be won including LCD TVs, portable grills, coolers, phone cards and more.

“At FUD we want our consumers, along with their families and friends, to experience the unique flavor and tradition that our authentic products have to offer”

FUD is proud to bring the highest quality products that unite Hispanic families together since 1954. Through this promotion, FUD hopes to engage their consumers to combine the passion of the soccer season along with the flavors of their unique variety of products. “At FUD we want our consumers, along with their families and friends, to experience the unique flavor and tradition that our authentic products have to offer” commented the FUD USA brand team.

The FUDbol campaign will bring FUD consumers and their families closer together to enjoy the soccer season until July 15th, 2014; rewarding their loyalty for the FUD brand throughout all these years. For more information visit or or “like” them at

About the FUD Brand:
FUD USA is part of the Bar-S Foods a Sigma Company portfolio of brands. FUD, which stands for Fine, Unique and Delicious, is the leader in the Packaged Foods industry in Mexico, has over 60 years of history and has become a tradition in U.S. Hispanic households for its quality, variety and flavor of products in both the packaged meats, cheese and creams categories, becoming the most recognizable brand name within the category. For more information of FUD USA visit: or like us on

About Bar-S Foods a Sigma Company:
Bar-S Foods a Sigma Company owned by Sigma Alimentos, offers over 250 packaged meat, dairy and frozen entrée products under a total of eight brands: Bar-S, FUD, La Chona, Longmont, San Rafael, Playero, Norteñita, and El Cazo. Bar-S Foods currently operates five production plants, ten direct store distribution centers and two central distribution centers across the USA.

About Sigma Alimentos:
Sigma Alimentos is dedicated to the production, distribution, and marketing of cold meats, cheeses, yogurts, prepared foods, and beverages. Sigma is a subsidiary of Group ALFA one of Mexico’s largest and most respected companies with sales of over $16B USD (in 2013). With a portfolio of more than 100 brands and a legacy of more than 34 years, Sigma Alimentos is the leader in its categories.

About TRCo Marketing:
TRCo Marketing is a global leader in managing and providing lifestyle reward promotions for the world’s biggest brands. TRCo has over 20 years of experience in delivering successful campaigns ranging from loyalty platforms to added value consumer incentives by using intelligence from 17 international offices as part of the TLC Marketing Worldwide Group. For more information, please visit or