HipLatina and Palm Bay International Team Up with Chef Susie Jimenez to Deliver Wine Education Content for Hispanicize 2016
MIAMI, FL – April 1, 2016 – (HISPANICIZE WIRE) – Hispanicize 2016, the definitive US Hispanic influencer event just got more social with curated wine education and tasting session content from HipLatina, culinary expert Chef Susie Jimenez, and brand partner Palm Bay International.
According to Chef Susie, “US Hispanics are more familiar with other beverage categories including beer, rum, and tequila, but wine represents sophistication and is aspirational. The fact is, wine is meant to be fun, appreciated, and enjoyed with food. Hosted by wine experts, the sessions are designed to remove any apprehension and make wine approachable by delivering hip yet educational foundations in wine enjoyment.” Chef Susie from Next Food Network – Season 7, is a graduate of the California Culinary Academy and the owner of Spice It Up Catering in Aspen, CO. She is passionate about teaching others to cook using a variety of techniques and flavors, and pair them with the perfect wines.
Palm Bay International’s portfolio of wines featured represents brands from regions including: Argentina, Chile, Portugal, and Spain. “HipLatina expects this culturally authentic experience to fully resonate with the influencer audience of ambicultural Latinas,” said HipLatina Co-Founder and wine industry expert Lisa Cavalli.
HipLatina (www.hiplatina.com) is a digital and social media platform providing lifestyle content that reflects the lifestyle and interests of today’s Latinas, focused on living well with emphasis on food & drink. Through influential contributors and experts, we create elevated content to speak to our audience in a trusted and meaningful way. With a global view and ambicultural® perspective, HipLatina generates 100’s of millions of monthly conversations and impressions across our website and social platforms.
About Palm Bay International
Palm Bay International, a dynamic family-owned company, offers one of the nation’s most comprehensive portfolios of imported wines and spirits, including over 50 suppliers from around the globe. Among Palm Bay’s most valued assets is its remarkable network of long-term partnerships with the foremost wholesale companies in all 50 states, as well as the Caribbean, Mexico and Central America. With the crucial collaboration of these partners, Palm Bay’s portfolio is able to meet the needs of every level of the industry, from independent restaurants and retail stores, to chain accounts, supermarkets, hotels, airlines, cruise ships, duty-free accounts and U.S. military bases. This impressive roster of brands, accounts and relationships positions Palm Bay as a major source of fine wines and spirits and an industry leader in the U.S. marketplace.